"BRILLIANCE" OF JEWELRY PRODUCTS WITH THE "MADE IN RUSSIA" LABEL

The Blesk jewelry company from Kostroma produces a wide range of gold and silver jewelry, including wedding rings, chains and bracelets, earrings, rings, pendants, textile gaitans, and souvenirs.

In 2025, the company began to develop its export direction. The specialists held negotiations with potential foreign partners and took part in international industry exhibitions. An important stage was the 50th International Jewelry Exhibition ARU Astana (October 2025), where "Blesk" presented its products with the support of the Russian Export Center (REC, VEB.RF). The REC provided co-financing, thanks to which the company not only showed its products to a wide audience, but also gained valuable knowledge in the field of exports.

Nikolai Skryabin, the head of YK "Blesk", learned about the support opportunities offered by the Russian Export Center (REC, VEB.RF) from his colleagues. Cooperation with the REC accelerated the company's entry into foreign markets, as it gained expertise in export activities and confidence in working with international customers.

Today, the greatest demand for YK "Blesk" products is observed in Kazakhstan, where the company has already received positive feedback on the quality of its products. The company is currently studying consumer demand in new regions and plans to expand its export geography.

Each product undergoes multi-stage quality control, which guarantees compliance with Russian and international standards. This is why "Blesk" has been awarded the "Made in Russia" certificate, which is perceived by foreign partners as a "symbol of quality."

The "Made in Russia" certificate enhances the brand's recognition abroad and strengthens the trust in Russian jewelry products.

The competitiveness of "Blesk" is based on strict adherence to quality standards at every stage, from the selection of materials and the improvement of technologies to the control of finished products. This allows the company to compete successfully both domestically and internationally.

The company's achievements were recognized with a Diploma of Participation at the 50th International Jewelry Exhibition ARU Astana.

“Cooperation with the Russian Export Center makes entering new markets faster and more reliable, helping to minimize risks due to insufficient knowledge and resources,” said Nikolai Vladimirovich Skryabin, the company's CEO.

The production facilities of YK "Blesk" are located in Kostroma. Drawing on the traditions of Russian jewelry art, the company creates products that have gained recognition not only in Russia but also abroad. The "Made in Russia" certificate has become an important step towards strengthening the position of the Russian brand on the global stage.

The "Made in Russia" label confirms the high standards and level of products developed and manufactured in the Russian Federation. To obtain a free "Made in Russia" certificate, companies do not need to undergo additional checks by the Russian Export Center. The certificate is issued based on five key criteria: quality, reliability, uniqueness, environmental friendliness, and organic content. You can learn more about the "Made in Russia" program and the conditions for obtaining a certificate on the REC website.

The Russian Export Center (REC, VEB Group) is a state-owned institution that supports non-resource-based non-energy exports. It provides both financial and non-financial assistance to companies from various industries at all stages of entering international markets, including through the International Cooperation and Export National Project. Most of the services offered by the REC Group are available online on the state-owned digital platform "My Export." The REC is also responsible for ensuring and implementing the Made in Russia program, which is coordinated by the Ministry of Industry and Trade of the Russian Federation as part of the International Cooperation and Export national project.