In September 2022, Komsomolsk‑on-‑Amur designer Tatiana Bramaretskaya founded BRAND BRAMA, a brand that reinterprets Russian identity through the prism of street fashion. The company's mission is to bring folk crafts from museums to the urban environment, combining traditions with futurism, cyberpunk and anime aesthetics.
Over the past two years, the brand has created more than 200 original jacket designs that combine Gzhel with cyberpunk, and folk ornamentation with everyday style. BRAND BRAMA's collections have been showcased at various Russian fashion events, including the Moscow Fashion Week. Today, it is one of the few brands successfully revitalizing "Russian style" for today's youth.
The products are made entirely in Russia, from design and cutting to sewing and packaging. Each jacket is the result of handicraft with careful quality control. Unlike mass production, BRAND BRAMA relies on an author's approach and cultural meaning: in each print, a dialogue between the past and the future is read.
In 2025, the brand received a voluntary "Made in Russia" certificate in the "Reliability" category. For the company, this is not just a label, but a tool of trust and recognized authenticity. The certificate confirms the Russian origin of the products and the use of local resources, as well as compliance with high quality standards.
At the moment, the greatest interest in the products is shown by buyers from Belarus, and the company has already started preparing for export, exploring opportunities to enter new markets. With the support of the Russian Export Center, the brand is mastering the intricacies of international trade and strengthening its status on the Russian fashion scene.
“BRAND BRAMA is not just about clothes, but a cultural project whose goal is to create a new Russian fashion of the future: lively, urban and free. The Made in Russia certificate is an important step towards making this fashion visible not only in Russia, but also abroad," says the company's founder.
The "Made in Russia" label confirms the high standards and level of products developed and manufactured in the Russian Federation. To obtain a free "Made in Russia" certificate, companies do not need to undergo additional checks by the Russian Export Center. The certificate is issued based on five key criteria: quality, reliability, uniqueness, environmental friendliness, and organic content. You can learn more about the "Made in Russia" program and the conditions for obtaining a certificate on the REC website.
The Russian Export Center (REC, VEB Group) is a state-owned institution that supports non-commodity non-energy exports. It provides both financial and non-financial assistance to companies from various industries at all stages of entering international markets, including as part of the International Cooperation and Export National Project. Most of the services offered by the REC Group are available online on the state-owned digital platform "My Export." The REC Group's Export School provides training on all aspects of export activities. The REC is also responsible for ensuring and implementing the Made in Russia program, which is coordinated by the Ministry of Industry and Trade of the Russian Federation as part of the International Cooperation and Export national project.
В своем выступлении Мария Архипова подчеркнула важность национального бренда для укрепления
позиций российских предпринимателей на международной арене. «Наша главная задача — создать
условия, при которых продукция под брендом “Сделано в России” будет вызывать безусловное
доверие у зарубежных покупателей», — отметила она.
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