OK BEAUTY'S RUSSIAN-QUALITY COSMETICS HAVE RECEIVED THE "MADE IN RUSSIA" MARK

The Moscow-based cosmetics brand, Fame Label LLC, has been confidently occupying its niche in the Russian market for over six years. The company produces decorative cosmetics, as well as face and body care products, which have gained the trust of a wide audience. Loyal customers appreciate the products for their consistent quality and positive user experience, and many return for repeat purchases, forming a strong brand loyalty.

The company's key advantage is its deep understanding of the needs of its female audience. This allows it to fine-tune its product range, personalize its approach to different markets, and offer products that meet a wide range of customer demands. In 2024, the brand won the "My Cosmetics" award, which further solidified its competitive position.

On the Wildberries and Ozon marketplaces, the company maintains a high rating and receives many positive reviews. Currently, Fam Label is actively preparing to enter foreign markets by studying target segments, adapting packaging, and selecting unique formulations. The planned export geography is extensive, ranging from the Gulf countries and the UAE to Brazil and India.

"Obtaining a voluntary 'Made in Russia' certificate in the 'Quality' category was an important stage in our development. For us, this is not just a formality, but a real tool for building consumer trust and opening up new opportunities in international trade. The certificate confirms that our products meet high standards and serves as a significant argument when entering foreign markets," says Inna Kovylkina, the company's Chief Financial Officer.

Thus, "Fame Label" combines a deep understanding of the target audience, product quality, and a strategic approach to development, making the "Made in Russia" certificate a reliable foundation for brand growth both domestically and internationally.

The "Made in Russia" label confirms the high standards and quality of products developed and manufactured in the Russian Federation. To obtain the free "Made in Russia" certificate, companies do not need to undergo additional inspections by the Russian Export Center. The certificate is issued based on five key criteria: quality, reliability, uniqueness, environmental friendliness, and organicity. You can learn more about the Made in Russia program and the conditions for obtaining a certificate on the REC website.

The Russian Export Center (REC, VEB Group) is a state-owned institution that supports non-resource-based non-energy exports. It provides both financial and non-financial assistance to companies from various industries at all stages of entering international markets, including through the International Cooperation and Export National Project. Most of the services offered by the REC Group are available online on the state-owned digital platform "My Export." The REC is also responsible for ensuring and implementing the Made in Russia program, which is coordinated by the Ministry of Industry and Trade of the Russian Federation as part of the International Cooperation and Export national project.