Dairy products from Western Siberia were awarded the Made in Russia

Sibirsky Trading Company is a leading exporter of dairy products from Western Siberia and an exclusive supplier of Lyubinsky Milk Canning Plant products abroad. The company specializes in the supply of canned milk, dry milk and butter under the Lyubimo, Lyubavinka and Sibir Velikaya trademarks. The products manufactured at the Lyubinsky Milk Canning Plant for over 85 years are exclusively from natural milk and meet international food safety requirements. In support, Lyubimo products have passed the Made in Russia voluntary certification in the Reliability category within the framework of the eponymous program of comprehensive support for exported Russian goods under the auspices of the national brand implemented by Russian Export Center (REC Group, part of the VEB Group). Sibirsky Trading Company is actively developing export and supplies products to nine countries around the world, from Kazakhstan and Kyrgyzstan to Mongolia, China and Azerbaijan. In recent years, the company has demonstrated dynamic growth due to entering new markets and introducing modern marketing tools. One of the key achievements was the rapid growth of sales in China. Thanks to streams from production and cooperation with local bloggers, the volume of export revenue has more than tripled since 2021. Plans include expanding supplies to the UAE, Saudi Arabia, Turkey, Georgia, as well as entering African markets, including Uganda and the Republic of Congo. The company is a multiple winner of the All-Russian Exporter of the Year Award. In 2025, it was first among the businesses from the Siberian Federal District in the SME Trader of the Year nomination. "Thanks to the partnership with Russian Export Center and Omsk Region Export Support Center, we successfully use export insurance tools, analytical services and state promotion programs in foreign markets. The mission of Sibirsky Trading Company is to introduce the world to high-quality Russian dairy products, preserving traditions, introducing innovations and opening new horizons for domestic exports," Sergey Kharkov, General Director, Sibirsky Trading Company. Any Russian company from any industry can become a participant in the Made in Russia program. The certificate strengthens the trust of foreign partners and gives a competitive advantage to products in target foreign markets. To receive a free Made in Russia certificate, a company need to submit an application on the website of the Russian Export Center, attaching the necessary documents electronically, and sign the automatically generated questionnaire. The program is coordinated by the Ministry of Industry and Trade of Russia.