THE WILD SIBERIA BRAND HAS RECEIVED THE "MADE IN RUSSIA" MARK

In 2018, the company "Wild Siberia" was founded in Irkutsk by Alexander Deev. The idea was born from the founder's personal experience of participating in forest firefighting and the realization of the widespread destruction of wild plants in the Siberian taiga. This led to the formation of the mission: to preserve the natural benefits of the Siberian forests and make them accessible to people.

Today, the company is one of the leading Russian producers of natural products made from berries and nuts. Its hallmark is the Yagoreshki line, which includes berry syrup with a cedar nut core. The range includes seven flavors, from lingonberries and sea buckthorn to blueberries and black currants. Each product is available in three packaging options (50 g, 130 g, and 200 g), making it suitable for both sampling, gifting, and daily use. In addition, the company produces concentrated berry syrups that are suitable for both home cooks and professional pastry chefs.

The quality and safety of products are ensured by the implementation of international food safety standards FSSC 22000 and HACCP.

In terms of harvesting wild raw materials, the company adheres to the principles of sustainable nature management. Production in Irkutsk provides full control, from harvesting raw materials to packaging. An important advantage is the use of wild plants from ecologically clean areas of Siberia: this guarantees a natural taste and high concentration of nutrients. The products do not contain GMOs, artificial additives, dyes, or preservatives.

In 2025, Wild Siberia presented Yagoreshki to the President of the Russian Federation at the Strong Ideas for the New Era forum organized by the Agency for Strategic Initiatives. At the same time, the product was included in the official Made in Russia gift collection and received a certificate of compliance with the Made in Russia system in the field of environmental friendliness. This was a recognition of the company's commitment to sustainable environmental practices and high quality standards.

The company has already achieved notable success: it won the federal Know Our Brand Contest twice (2024-2025), received the We Are Together medal and a certificate from the President of the Russian Federation. On Wildberries, the brand has a 4.9 rating and a high percentage of repeat purchases.

"We are currently preparing for export: we are registering trademarks in China and applying for participation in the Made in Russia pavilions. We plan to expand our sales geography to China, the CAS countries, and the UAE. For us, the Made in Russia certificate is not just a formality, but a confirmation of our sustainable production and quality model. We view it as a key tool for building trust with foreign partners and promoting natural Siberian products in international markets," said Alexander Deev, founder of Wild Siberia.

The "Made in Russia" label confirms the high standards and level of products developed and manufactured in the Russian Federation. To obtain a free "Made in Russia" certificate, companies do not need to undergo additional checks by the Russian Export Center. The certificate is issued based on five key criteria: quality, reliability, uniqueness, environmental friendliness, and organic content. You can learn more about the "Made in Russia" program and the conditions for obtaining a certificate on the REC website.

The Russian Export Center (REC, VEB Group) is a state-owned institution that supports non-commodity non-energy exports. It provides both financial and non-financial assistance to companies from various industries at all stages of entering international markets, including as part of the International Cooperation and Export National Project. Most of the services offered by the REC Group are available online on the state-owned digital platform "My Export." The REC Group's Export School provides training on all aspects of export activities. The REC is also responsible for ensuring and implementing the Made in Russia program, which is coordinated by the Ministry of Industry and Trade of the Russian Federation as part of the International Cooperation and Export national project.