In 2018, Anna Poller founded the SIBIRBOTANIQ brand of natural cosmeceuticals, with the goal of combining the bioactive heritage of Siberia with modern technologies. The company's production facilities are located in Novosibirsk and the Koltsovo settlement, a scientific cluster that provides access to advanced Russian developments.
The brand's philosophy is based on three principles: evidence-based effectiveness, purity of composition and full control of the production cycle. The raw materials are carefully selected — many components have ECOCERT/COSMOS certificates. The production complies with the GMP standard, which guarantees stable product quality.
SIBIRBOTANIQ's range includes creams and serums, tonics and masks, eye, eyebrow and eyelash products, sunscreens, hand, foot and body products, as well as gels, milk, fragrance sprays and other care products.
The effectiveness of the products is ensured by unique technologies: the lamellar emulsion recreates the skin's lipid barrier and delivers active ingredients deeply, while the peptide complexes correct age-related changes and improve skin tone and elasticity. Additionally, the extracts and oils of Siberian plants provide antioxidant protection, nourishment, and hydration, while the line with lactobacillus lysates supports the skin's microbiome, strengthens its defense, and reduces reactivity.
The safety of the formulations has been confirmed through laboratory (in vitro) and clinical (in vivo) studies.
In 2023, SIBIRBOTANIQ began exporting its products to Belarus and Kazakhstan, where they quickly gained popularity. The company is currently working on expanding its presence in the Chinese market, and plans to enter the Turkish and UAE markets in the future.
The Russian Export Center (REC) has provided significant support to SIBIRBOTANIQ, including assistance in procurement negotiations, the use of the "My Export" platform, and finding buyers. Thanks to cooperation with the Russian Export Center, export revenue increased by 10%, and it became possible to participate in international exhibitions at collective Made in Russia booths.
An important achievement was the receipt of the "Made in Russia" certificate from the Russian Export Center. The certificate confirms that the products meet high criteria of quality, reliability, uniqueness, environmental friendliness, and organicity. To obtain this certificate, the company selected and certified raw materials, adapted packaging for international markets, studied target markets, trained employees in foreign economic activity at Skolkovo, prepared documentation, and passed evaluation procedures.
The brand has already received professional awards: SIBIRBOTANIQ is a winner of the Live Organic Awards and the SOBAKA awards.RU, a participant in the Sirius 2023 project. The company is a member of the All-Russian Union of Organic, Natural, and Eco-Cosmetics Manufacturers (ONE) and has successfully tested its products at the Space Medicine Center of the Federal Medical and Biological Agency of Russia.
"Made in Russia" is not just a "bird", but an official confirmation of our philosophy. We are proving that it is possible to create world-class innovative cosmeceuticals in Siberia that can compete with the best global brands. This is our responsibility and our contribution to creating a strong, recognizable, and respected image of the Russian manufacturer worldwide," says Anna Poller, the brand's founder.
The Made in Russia export promotion program offers free certification for manufacturers of non-commodity goods and services. The certificate can be obtained based on five criteria: quality, reliability, uniqueness, environmental friendliness, and organicity. All you need to do is submit an application on the REC website, attach the necessary documents in electronic form, and sign the automatically generated questionnaire. The program is coordinated by the Ministry of Industry and Trade of the Russian Federation, and the main functions for its implementation, according to the International Cooperation and Export National Project, are assigned to the Russian Export Center (REC, VEB.RF).
В своем выступлении Мария Архипова подчеркнула важность национального бренда для укрепления
позиций российских предпринимателей на международной арене. «Наша главная задача — создать
условия, при которых продукция под брендом “Сделано в России” будет вызывать безусловное
доверие у зарубежных покупателей», — отметила она.
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