RUSSIA, MOSCOW
As part of the EEF-2023 in Vladivostok, REC presented a new Made in Russia concept to promote national stores abroad, implemented as part of the general program to promote the Made in Russia brand.
In Novik Bay, Russky Island coast, on September 11 and 12, Anastasia Tikhanova, Dmitry Kuznetsov, Anton Zarutsky and other world and European champions in rowing acted as ambassadors of Russian products.
Russian Goods for Champions campaign at the regatta is one example of the promotional tools for the Made in Russia brand available to companies abroad.
