About the Fair
The "Made in Russia" Fair is a new format for promoting Russian products in the Chinese market.
In the run-up to the Chinese New Year (Spring Festival), the main family holiday in China, a fair of Russian products was organized in high-traffic shopping areas located in the central part of Shenyang and Dalian.
The fair focused on attracting the attention of the end consumer of products — the B2C audience (families with children) — and included a cultural and entertainment program on weekends.
Numbers and facts
- 1 000+ products from Russian manufacturers
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50+ Russian manufacturers participating in the fair
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70+ Russian companies participating in the B2B program
Retail sale of Russian products
B2B program
Master classes
Cultural program
TASTING SHOW
