From Local Manufacturer to Global Player: How Novosibirsk Companies Are Promoting Their Products Under the Made in Russia Brand

Novosibirsk-based companies are entering international markets under a common Made in Russia national brand. At the 1st Eurasian Export Forum in Novosibirsk, experts will discuss how the brand becomes a key to gaining trust of foreign partners.

The 1st Eurasian Export Forum will be held from August 27 to 29 as part of the 12th Technoprom Technological Development Forum in Novosibirsk. It is organized by the Novosibirsk Region Export Support Center, based at the My Business center, with the support of Russian Export Center (REC, VEB Group) and Eurasian Economic Commission.

The event will be attended by manufacturers of goods and vendors, representatives of industrial and technology businesses, industry associations, development institutions, export support infrastructure and scientific and technological development, ministries and departments, regional and municipal administrations of the EAEU member states.

One of the main topics of discussion will be overcoming problems with recognition of Russian products abroad. This is precisely the challenge the Made in Russia brand aims to address: its strategic use is not simply a marketing ploy but a tool for strengthening Russia's identity and shaping its image as a reliable and technologically advanced partner.

At the roundtable discussion dedicated to How National Brands Become International Favorites, participants will discuss how to build a strong brand and increase company recognition globally. Leading Novosibirsk companies (Vega-Absolut LLC, manufacturer of high-tech electronics; MediKraft LLC, manufacturer of modern medical devices; Sibagropribor LLC, manufacturer of laboratory equipment for quality control of agricultural raw materials) will share their experiences in obtaining and integrating the Made in Russia certificate into their promotional strategies.

During the event, experts will find answers to key questions in export marketing: challenges of the digital environment, successful branding strategies, integrating national brands into communications, and the use of artificial intelligence in promotion.

For more information about the Eurasian Export Forum program and registration visit the event's official website, eaes-export.ru. Announcements and preparations are available on the event's Telegram channel, t.me/exportEAEU.