"FRUTO NANNY": WHEN CARING FOR CHILDREN BECOMES A NATIONAL QUALITY STANDARD

What makes baby food truly reliable?
For millions of parents around the world, the answer is simple: transparent origins, strict control, and time-tested expertise. These are the principles that have guided the Fruto Nanny brand for over 35 years, one of the leading Russian baby food brands with products certified under the national Made in Russia brand.

FOCUS ON THE CHILD FR OM THE FIRST DAY
The Fruto Nanny brand (owned by PROGRESS JSC) specializes exclusively in products for children. The company has built a full production cycle around the key value of helping parents to form a healthy and balanced diet for their child from the first months of life.

Naturalness, safety, and a scientific approach are a universal language of trust that parents can understand regardless of their country or culture.

Today, the brand:
— produces more than 250 SKUs in 26 categories;
— produces over 2 billion units per year;
— has a team of more than 2,000 specialists;
— conducts more than 3 million quality checks annually.

RUSSIAN EXPERTISE IN CHILD NUTRITION
Russia has one of the most advanced systems of recommendations for the nutrition of young children. The national programs developed by the Union of Pediatricians of Russia and approved by the Ministry of Health of the Russian Federation form a scientifically based approach to the nutrition of children from birth to three years of age.
An additional confirmation of the expertise is the fact that, according to the estimates of analysts of JSC PROGRESS, Russia ranks first in the world in terms of the volume of consumption of baby food per child aged 0 to 4 years. The historical system of dairy kitchens and decades of practice have allowed Russian producers to accumulate unique competencies in this area.

RANGE AND TECHNOLOGIES
Fruto Nanny products are created using modern technologies that allow for maximum preservation of the natural properties of fruits, vegetables, and cereals. All formulations are developed in collaboration with leading pediatricians and are adapted to the stages of a child's physiological development, from the first complementary foods to products for active babies.
The range includes porridges, fruit and vegetable purees, children's cookies, functional snacks, and snacks that are adapted to age-related needs and international requirements.

CONTROL AT EVERY STAGE
PROGRESS JSC has its own Testing Center, which is equipped with high-precision equipment. Here, research is conducted on physical, chemical, microbiological, and organoleptic indicators, as well as a comprehensive assessment of product safety.
Control begins at the raw material stage: growing conditions, agricultural practices, and harvesting are checked. Each batch undergoes mandatory laboratory analysis.

The quality system is certified by international standards such as HACCP, ISO 22000, FSSC 22000, and Halal, making the products relevant to various markets and cultures.

INTERNATIONAL PRESENCE
Fruto Nanny products are exported to 22 countries, including the CIS countries, Asian countries (China, Vietnam, Thailand, and others), and the Middle East, including the UAE.
The company builds its presence through major retail chains, specialized stores, and e-commerce channels. Before entering new markets, a thorough analysis of consumer and cultural characteristics is conducted, and packaging is adapted to meet language and regulatory requirements.

In the CIS countries, particularly in Kazakhstan, Belarus, and Uzbekistan, FrutoNyani products are available in leading retail chains, including Magnum, Small, Detsky Mir, Havas, Korzinka, Makro, Evrotorg, Gippo, and others. Our products are also available on popular online platforms, such as Kaspi.kz, Magnum GO, Wildberries, Ozon, Uzum, Korzinka GO, and e-dostavka.

IN-DEMAND CATEGORIES AND GLOBAL TRENDS
In international markets, children's porridges, soft-packaged fruit purees, and children's cookies are in steady demand.
The segment of healthy snacks, such as puffs, fruit pieces, rice snacks, and corn snacks, is growing rapidly. This growth reflects the global trend towards conscious consumption, as parents are increasingly opting for products that do not contain added sugar, GMOs, preservatives, or artificial additives.

NATIONAL BRAND "MADE IN RUSSIA"
The "Made in Russia" National Brand Certificate in the "Reliability" category is of strategic importance for Fruto Nanny. The "bird" mark confirms the origin of the products and enhances the trust of foreign partners, especially in the markets of Asia and the Middle East.
"Caring for children is a universal value that does not depend on a country or culture. This is why our approach to quality and safety is equally understood by parents in Russia, Asia, and the Middle East. The Made in Russia label enhances this trust, which is crucial in the baby food segment, wh ere compromises are not acceptable," said Ivan Fedorov, Export Director at PROGRESS JSC.

LOOKING TO THE FUTURE
PROGRESS JSC continues to expand its export geography, strengthen its position in key markets, and develop localized product lines, primarily in Asia and the Middle East. Over the past five years, the company has invested more than 8 billion rubles in modernizing its production facilities and quality control.
Taking care of children's health remains a fundamental value of the brand, which is universal, long-term, and borderless.