This year, the main trophy is the Russian rowing team's oar with an autograph by President Vladimir Putin.
The trophy was presented by the Russian Export Center as part of the promotion of the national brand "Made in Russia."
200 athletes from 10 countries competed for the unique prize. The Russian team emerged victorious! 🇷🇺
Head of the Russian Export Center Veronika Nikishina:
"This prize of the Made in Russia program symbolizes victory, strength and our unity. The synergy of sports and exports, which as the "soft power" of our national brand strengthens the image of Russia, its great achievements throughout its rich history. Despite the turbulence in global relations today, the whole world knows about your victories and achievements, and therefore about the achievements of Russia. Thanks to your influence, people in all countries are showing more and more interest in "Russian". And this undoubtedly has a significant impact on the promotion of our products abroad."
В своем выступлении Мария Архипова подчеркнула важность национального бренда для укрепления
позиций российских предпринимателей на международной арене. «Наша главная задача — создать
условия, при которых продукция под брендом “Сделано в России” будет вызывать безусловное
доверие у зарубежных покупателей», — отметила она.
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