How Made in Russia Enhances the Prestige of Russian Products – REC

Russian companies that have undergone voluntary certification under the Made in Russia program receive both support in expanding into global markets and increase their visibility in Russia's domestic market. This was announced by Vladislav Esin, Head of Russian Export Center (REC, VEB.RF) office in Krasnodar, on the sidelines of the Crimean Export: Innovations and Support. Made in Russia conference.

"The Made in Russia program helps companies increase their visibility both internationally and domestically. Its tools support product promotion in key markets—China, the UAE, and Saudi Arabia—while the brand logo enhances consumer trust in the Russian market," Vladislav Yesin.

The conference was attended by Irina Kiviko, Deputy Chairperson of the Council of Ministers of the Republic of Crimea – Minister of Finance of the Republic of Crimea, Ksenia Slutskaya Director of the Southern Regional Export Support Center, and Lidiya Roy, Head of the Creative Industries Laboratory of the SKOLKOVO School of Management.

Voluntary certification is part of a comprehensive export promotion program under the Made in Russia international brand developed by Russian Export Center (part of the VEB Group) and coordinated by the Russian Ministry of Industry and Trade. The certificate is awarded to goods and services with improved characteristics and high quality. It demonstrates the reliability of the manufacturer and the safety of the product, which is especially important for promotion in international markets.