Made in Russia brand as a way to identify goods abroad

Due to the growing popularity of Russian goods abroad, domestic manufacturers are increasingly facing challenges protecting their intellectual property. One solution for identifying products in foreign markets is the Made in Russia brand, which is being developed by Russian Export Center (REC, VEB Group). This was discussed by REC Vice President Alexander Molodtsov at the plenary session.

The event took place on September 4 in Nalchik as part of the awards ceremony for the winners of the regional stage of the All-Russian Exporter of the Year award among companies from the North Caucasus Federal District.

REC Vice President Alexander Molodtsov emphasized that the popularity of Russian goods in China has grown so much that counterfeit products have begun to appear on the local market. One solution to help identify Russian products is the voluntary Made in Russia certification.

"People expect delicious and environmentally friendly products from Russia, and it's in our interests to protect this image. The Made in Russia Russian tricolor bird logo has become a recognizable Russian export brand, represented at major international industry exhibitions and marketplaces. And now it's becoming a tool for protecting intellectual property. And it's under this 'bird' that we promote truly Russian goods in China and other priority markets," Alexander Molodtsov.

Russian Export Center (part of the VEB Group) is developing a comprehensive export promotion program under the Made in Russia international brand. The certificate is awarded to goods and services with improved characteristics and higher quality. It demonstrates the reliability of the manufacturer and the safety of the product, which is especially important for promotion in international markets. The program is coordinated by the Russian Ministry of Industry and Trade.

"Any product, unless it's unique like Swiss watches, requires very serious and long-term support. Everything has already been thought out in the program for promoting Russian products under the national brand: exhibitions, advertising campaigns, placement on major online platforms, tasting events, product placement in supermarkets. And I can say that Russian Export Center has all these tools at its disposal. Every market is unique. Understanding it on your own can take a long time. A national brand is a powerful driving force that unites Russian quality under its wing and helps it reach new heights," Dmitry Lebedev, Head of the Trade and Economic Relations Department of the Department of Social and Economic Development of the North Caucasus Federal District of the Ministry of Economic Development of the Russian Federation.