Promotion under the Made in Russia Brand: Results of the Second Shenyang Trade Fair

In the context of rapidly developing Russian-Chinese relations and growing mutual interest in goods and technologies, the Second Russian Goods Exhibition and Fair was held from October 24 to 28, 2025, at the Liaoning Provincial Exhibition Center, Shenyang.

The event was dedicated t Deepening Local Cooperation, Promoting Mutually Beneficial Development. The exhibition and fair focused on presenting optimal trading conditions, providing ample opportunities to discover domestic products. The organizers combined the efforts of local Russian enterprises, industrial parks, and key players in the supply chain, using innovative "exhibition + meetings + streaming" model. This approach is designed to give new impetus to Russian-Chinese economic and trade cooperation, maximizing the reach of both businesses and consumers.

The Russian National Pavilion, managed by a regional partner in Liaoning Province, occupied the centerpiece of the exhibition. The aim of the pavilion is to promote and directly sell branded Made in Russia products. This initiative is part of a broader and more in-depth tool, "Promotion of Products through Russian National Pavilions in Foreign Countries," developed by Russian Export Center (REC, VEB Group). This mechanism entails not only the active participation of operators in management but also their co-financing of the pavilions, significantly increasing the efficiency and sustainability of their operations abroad. Products from the pavilion's residents in China were showcased at the exhibition, and enjoyed high demand.

Initially, the state support program for the creation and management of permanent demonstration and tasting pavilions for agricultural products abroad was implemented by Russian Export Center (REC) jointly with the Russian Ministry of Agriculture in 2017. Now, this successful experience is being expanded to cover the entire spectrum of non-resource, non-energy exports, enabling Russian manufacturers from a wide range of industries to effectively present their products in key global markets such as China.

Russian Export Center (REC, VEB Group) is a government institution that supports non-resource, non-energy export. It provides companies from various industries with both financial and non-financial assistance at all stages of entering international markets, including as part of the International Cooperation and Export national project. Most services offered by the REC Group are available online on My Export digital platform. REC is also responsible for supporting and implementing the Made in Russia program.