THE DEVELOPMENTAL BOOK PRODUCT "CHILDREN ARE MAKING" HAS RECEIVED THE "MADE IN RUSSIA" CERTIFICATE

In the dynamic world of children's education and development, author's solutions that combine pedagogical value and creativity are increasingly appreciated. A striking example of this approach is the educational book products for children produced by PLANIKA LLC under the "Children Sculpt" brand.

The company was founded in the Arkhangelsk region and began its journey in 2022, soon entering the Wildberries marketplace, where its goods quickly found their buyer. Since September 2024, the company has significantly scaled up production — volumes have increased fivefold compared to 2023. In 2025, the entry into the Detsky Mir marketplace began, and production and sales increased three times relative to the previous year.

Recognition at the regional level has become an important milestone in the company's development. In 2024, PLANIKA received the "Social Entrepreneur" status and a grant from the Ministry of Economy of the Arkhangelsk Region for business development. Since October 2025, PLANIKA has been participating in Wildberries's "Growth Platform" program, which aims to support local production.

The company's export activities began with sales through Wildberries to the countries of the Customs Union and neighboring states: Belarus, Kazakhstan, Kyrgyzstan, Armenia, Georgia, Uzbekistan, and recently, Turkey. The highest demand is observed in Belarus. It is noteworthy that the target audience is the Russian-speaking population of these countries, so the products and packaging did not have to be adapted to the new markets.

The key advantage of the "Children Sculpt" products is their original design and the presence of a patent for an industrial design. This ensures the uniqueness of the products and sets the brand apart from its competitors. All customer reviews are available on the product cards, confirming the demand and quality of the products, which have recently received the "Made in Russia" voluntary certificate in the "Reliability" category.

The Made in Russia export promotion program offers free certification for manufacturers of non-commodity goods and services. The certificate can be obtained based on five criteria: quality, reliability, uniqueness, environmental friendliness, and organicity. The program is coordinated by the Ministry of Industry and Trade of the Russian Federation, and the main functions for its implementation, according to the national project "International Cooperation and Export," are assigned to the Russian Export Center (REC, VEB.RF).

Obtaining the "Made in Russia" certificate was a logical result of the company's systematic efforts to ensure high production standards. For PLANIKA, this mark is not just a formality but a real tool for building customer trust, especially in the face of a large number of low-quality imported products.

"Your business is in your hands! Take advantage of all the opportunities for growth, so you don't have to look for excuses later. If your product is unique, it will find its buyer. All you need to do is market it effectively," says Anastasia Chukhina, the company's CEO.

The company learned about the opportunities offered by the Russian Export Center through the regional export support center. The collaboration began with participation in webinars and conferences, as well as assistance in finding buyers. At the initial stage of exporting, the lack of information was a major challenge, but the Russian Export Center helped to address this issue.

Today, PLANIKA continues to develop, focusing on expanding sales in the countries of the Customs Union. Production remains in Arkhangelsk, where the team creates products that combine pedagogical value, creativity, and high quality standards — all of which have earned the company the "Made in Russia" certification.

The "Made in Russia" label confirms the high standards and level of products developed and manufactured in the Russian Federation. To obtain a free "Made in Russia" certificate, companies do not need to undergo additional checks by the Russian Export Center. The certificate is issued based on five key criteria: quality, reliability, uniqueness, environmental friendliness, and organic content. You can learn more about the "Made in Russia" program and the conditions for obtaining a certificate on the REC website.

The Russian Export Center (REC, VEB Group) is a state-owned institution that supports non-commodity non-energy exports. It provides both financial and non-financial assistance to companies from various industries at all stages of entering international markets, including as part of the International Cooperation and Export National Project. Most of the services offered by the REC Group are available online on the state-owned digital platform "My Export." The REC Group's Export School provides training on all aspects of export activities. The REC is also responsible for ensuring and implementing the Made in Russia program, which is coordinated by the Ministry of Industry and Trade of the Russian Federation as part of the International Cooperation and Export national project.