Russian Export Center (REC, VEB.RF Group) opened the first Made in Russia national store in Thailand. The grand opening took place in Phuket as part of the Russia-Thailand Investment Forum, of which REC was a partner.
The store's assortment includes popular Russian confectionery, natural preserves, alcoholic and non-alcoholic beverages, groceries, baby food, and other everyday products.
"The opening of the Made in Russia national store is timed to coincide with the Russia-Thailand Investment Forum, of which REC is a partner. This initiative is an important part of REC's large-scale program aimed at developing the network of Made in Russia national stores and promoting Russian products internationally under the Made in Russia umbrella brand," Nikita Derkach, Head of REC representative office in Thailand.
In addition to the offline store, products from Russian manufacturers are available on the leading Thai marketplace Lazada.
The Made in Russia national stores program helps exporters enter foreign markets through omnichannel sales both offline and online. Manufacturers can apply for the program through the My Export platform.
В своем выступлении Мария Архипова подчеркнула важность национального бренда для укрепления
позиций российских предпринимателей на международной арене. «Наша главная задача — создать
условия, при которых продукция под брендом “Сделано в России” будет вызывать безусловное
доверие у зарубежных покупателей», — отметила она.
Show