As part of the Made in Russia program, Russian Export Center (REC, VEB.RF) is conducting information and marketing campaigns for certified Russian companies in the United Arab Emirates, Türkiye, and China. This was announced by program director Maria Arkhipova at the procurement session in Vladikavkaz.
"We are now launching information support for certified companies in the UAE, Türkiye, and China as part of the Made in Russia program. We are paying particular attention to certified manufacturers whose products meet the requirements of the target countries. This helps increase the trust of foreign partners and stimulate demand for Russian goods," Maria Arkhipova.
The National Brand Export Promotion program aims to promote Russian goods abroad, helping exporters strengthen their positions in key markets. Russian Export Center provides companies with marketing and consulting support to facilitate their entry into international markets. The program offers free product certification and labeling with a special national brand mark.
"We actively promote Russian brands in priority markets. This includes publishing expert materials, interviews with company executives, and demonstrating the advantages of domestic products. Our goal is not only to highlight the quality and uniqueness of products but also to help international buyers easily find them," Maria Arkhipova.
The Made in Russia program is coordinated by the Russian Ministry of Industry and Trade, and Russian Export Center (REC, VEB.RF) is primarily responsible for its implementation under the International Cooperation and Export national project. The certificate can be obtained in five categories, namely quality, reliability, uniqueness, environmental friendliness, and organic nature. To get a certificate the company needs to apply for it on the REC website, attaching the required documents electronically, and sign the automatically generated form.
В своем выступлении Мария Архипова подчеркнула важность национального бренда для укрепления
позиций российских предпринимателей на международной арене. «Наша главная задача — создать
условия, при которых продукция под брендом “Сделано в России” будет вызывать безусловное
доверие у зарубежных покупателей», — отметила она.
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