REC presented the Made in Russia program at the All-Russian Conference on Export Support Infrastructure

Representatives of the business community and heads of export support centers got acquainted with the Made in Russia promotion program. The presentation was delivered by Maria Arkhipova, Director of the Made in Russia program of Russian Export Center (REC, VEB Group), on July 30 at the All-Russian Conference on Export Support Infrastructure.

Maria Arkhipova emphasized the importance of a national brand for strengthening the positions of Russian entrepreneurs on the international arena. She said that the main goal is to create conditions under which products under the Made in Russia brand will inspire unconditional trust among foreign buyers.

The program is aimed at solving several strategic objectives. First of all, it is the formation of sustainable trust in Russian products among foreign consumers through the creation of a recognizable umbrella brand. An equally important aspect is the unification of the efforts of business, government bodies and development institutions for the maximum promotion of the national brand.

Particular attention is paid to increasing the value of the Made in Russia brand for domestic entrepreneurship. To this end, REC is actively developing channels for presenting Russian products in foreign markets, using both its own and partner e-commerce and retail infrastructure.

A significant step in the development of the program was the introduction of new tools. Thus, in 2025, REC launched the Ambassador Program. The initiative was supported by leading representatives of Russian business, government officials and famous athletes, including Olympic champions.