REC: Russia Can Promote Audiovisual Content in Southeast Asian Countries Through Bloggers, Co-productions, and Rebates

According to Nikita Gusakov, Senior Vice President of Russian Export Center (REC, VEB Group), who participated in the Russia-Thailand Investment Forum 2025, “bloggers, co-productions, and rebates are promising tools for promoting Russian digital content in Southeast Asian markets”. "REC has mastered an effective method to promote Russian goods. This is cooperation with bloggers and streamers. The next step will be applying this approach to creative industries, such as animation. It's important to tailor the content to the local audience. Another way to enter foreign markets is co-production. There are already successful examples of cooperation with China in the film and animation industries, and I believe there are similar opportunities for promotion in Thailand," Nikita Gusakov at the roundtable discussion Prospects for Co-Production and International Sales of Animated Films. Gusakov noted that rebates are also available in Russia as regional support tools that help attract film production to a specific region and promote the development of the local economy and tourism. "Furthermore, we had experience organizing reverse business missions, inviting delegations of experts from Thailand and other countries to explore Russian opportunities in the film and animation industries. At the same time, Russian companies visited foreign markets to establish cooperation," Nikita Gusakov. Russian Export Center (REC, VEB Group) is a strategic partner of the Russia-Thailand Investment Forum 2025. Forum participants will be able to try Russian products at the Made in Russia corner, hold B2B meetings in a dedicated matchmaking zone, and watch Russian goods being promoted live on a popular social commerce platform with the participation of renowned Thai bloggers. Also, they will receive expert opinions and insights on the development of trade and economic relations between the countries, the prospects of Russian companies in the Thai market, and new opportunities for financial infrastructure.