Russian Cosmetics Strengthen Positions in Central Asia: REC Business Mission Opened up New Export Prospects

The Beautyworld Central Asia international exhibition, held in Tashkent from November 20 to 22, provided a platform for expanding cooperation between Russian and Uzbek cosmetics manufacturers. Organized by Russian Export Center (REC, VEB Group) under the Made in Russia national brand, it brought together 16 Russian companies and demonstrated growing interest in domestic cosmetics in the region. The mission participants presented a wide range of products: from skincare and decorative cosmetics to professional lines, pharmaceuticals, and specialized equipment. Companies from Moscow, the Moscow and Leningrad Regions, Perm Krai, Tatarstan, Novosibirsk Oblast, Crimea, and Krasnodar Krai visited the exhibition. Following 127 business meetings, Russian manufacturers reached agreements on potential contracts totaling $15.3 million. One of the most successful participants in the mission was the Moscow-based ELIAN RUSSIA. With 25 years of production experience, the company presented its line of decorative cosmetics, which is already exported to Belarus, Kazakhstan, Kyrgyzstan, China, Turkmenistan, the UAE, Iraq, Libya, and to Uzbekistan in a test mode. Company representatives note that their products are valued for their optimal price-quality ratio, flexibility in working with partners, and focus on long-term partnerships. As part of the exhibition, ELIAN RUSSIA held 15 meetings with key players in the Uzbek market. "We were pleasantly surprised by the high level of interest from visitors. The percentage of real contacts was very high. Our products received positive feedback even from those who were seeing them for the first time," company's management. ELIAN RUSSIA is going to take a leading position in the decorative cosmetics market in Uzbekistan and estimates potential sales volume at least several hundred thousand dollars per year. Follimed, a company from Tatarstan, presented its innovative line of hair and scalp care products based on cutting-edge trichological research. Follimed’s unique products offer comprehensive care. Its formulas were developed by experts in trichology and biochemistry and contain active ingredients in therapeutic doses, the effectiveness of which is confirmed by clinical studies. Follimed’s products address a wide range of concerns—from hair loss and thinning to itching, burning, and excessively oily scalps—offering consumers more than just care, but a scientifically proven solution. Perm-based RESECOTECH presented its URALFIR brand at Beautyworld Central Asia, a new generation of natural raw materials for the cosmetic and pharmaceutical industries: betulin from birch bark, melanin from chaga, and native collagen from meat. A key advantage of RESECOTECH is its innovative high-pressure extraction technology. This method ensures the highest quality of active ingredients at the lowest production cost, making Russian raw materials globally competitive. Previously, the company had not participated in international exhibitions independently, limiting itself to joint business missions. However, participating at Beautyworld Central Asia marked an important step in RESECOTECH's export strategy. "Russian Export Center (REC) is excellent at organizing export-oriented business processes and has the resources to organize and support big events. Thanks to this support, we can fully focus on our work processes and count on the best possible results in product promotion. I believe REC is a guarantee of product promotion in any market," Gleb Ivanov, CEO, RESECOTECH. Business missions and exhibitions organized by Russian Export Center provide Russian companies with a real opportunity to develop their export potential and minimize financial risks. Exporters can find the schedule of events on the My Export digital platform, Events page. The service offers convenient filters for searching events by various parameters (name, date, country, industry, and market), and each event card contains detailed information, including co-financing terms.