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At the Discover Russia show held in Beijing, Miratorg, leading Russian agro-industrial holding, held a master class on cooking perfect steaks. Organized by Russian Export Center (REC, VEB Group) under the auspices of the Made in Russia national brand, the event took place at the Russian Embassy in China, highlighting the strategic importance of bilateral trade dialogue.
The company's brand chef, Dmitry Lazko, not only revealed the nuances of working with Miratorg's premium marbled meat but also shared a recipe for perfect roasting. Guests were particularly interested in his culinary collaboration with renowned Chinese blogger Coco, who helped prepare young bull meat, demonstrating how a Russian product can be adapted to local tastes.
"We already have many restaurants in Beijing, selling our marbled meat. Events like these are a great opportunity not only to strengthen partnerships but also to demonstrate to end consumers the highest quality and culture of consuming Russian products," Dmitry Lazko.
Miratorg's activities in China are part of its systematic efforts to develop export. Company’s products, well-known in the domestic market, are already available in many countries worldwide, and China remains a key destination. Holding the master class as a live show at a prestigious diplomatic venue enhances the image of Russian food brands as modern, high-quality, and open to international cooperation.
Russian Export Center (REC, VEB Group) is a government institution that supports non-resource, non-energy export. It provides companies from various industries with both financial and non-financial assistance at all stages of entering international markets, including as part of the International Cooperation and Export national project. Most services offered by the REC Group are available online on My Export digital platform. Businesses have access to training on all aspects of export activities through the REC Export School, part of the Group. REC is also responsible for the key functions of supporting and implementing the Made in Russia program.
