The opening of the first Russian shelf, Russian Corner, in the flagship store of Vietnam's largest retail chain, Winmart, attracted the attention of over of 1.8 million bloggers’ followers.
As part of promoting agro-industrial complex goods placed in the Russian national pavilion in Vietnam, Russian Export Center (REC, VEB Group) organized a BTL campaign with tasting events in the Russian goods zone. Winmart visitors were able to personally assess the high quality and unique taste of the products, which contributed to forming a positive image of Russian brands and stimulating sales.
To expand coverage among the Vietnamese audience, local influencers with a total audience of over 1.8 million followers were invited. Their active participation and social media posts significantly increased attention to Russian products.
В своем выступлении Мария Архипова подчеркнула важность национального бренда для укрепления
позиций российских предпринимателей на международной арене. «Наша главная задача — создать
условия, при которых продукция под брендом “Сделано в России” будет вызывать безусловное
доверие у зарубежных покупателей», — отметила она.
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