VkusVill backed by Russian Export Center began sold its products in supermarkets in Armenia

Products under the VkusVill brand appeared in the 88 retail chain in Armenia. This effort was backed by the representative office of Russian Export Center (REC, VEB Group) in Armenia.

Already now, more than 100 SKUs, including groceries, sweets, snacks, drinks and products for children, can be found in four retail stores in Yerevan.

"Sales of products under the VkusVill brand in the 88 retail chain is a striking example of successful integration of Russian brands in the Armenian market. We are confident that local residents will appreciate the opportunity to get acquainted with high-quality and healthy products that meet modern standards, and will also be able to enjoy the familiar assortment that they know and love. This not only strengthens Russian-Armenian cooperation, but also opens up new prospects for the local consumer," Vigen Yenokyan, Head of the REC representative office in Armenia.

The company plans to expand the range of products presented in Armenia, including from other product categories.

REC Representative Office in Armenia provides support to Russian manufacturers at every stage of export, including consulting, helping to find partners and buyers, and assisting in promoting products to the market.

Russian Export Center is a state institution that supports non-resource, non-energy exports. It provides companies from various industries with both financial and non-financial support at all stages of entering international markets, including within the framework of International Cooperation and Export national project. The REC Group also includes EXIAR, EXIMBANK OF RUSSIA, and the School of Export. Most of the REC services are available online My Export digital platform.

Export support within the framework of the new development strategy of the VEB.RF until 2030 involves a significant increase in non-resource, non-energy exports, as well as the formation of a network of sustainable partnerships with foreign countries.