Made in Russia expands the horizons of trade and economic partnership with China

Today, there are a number of effective financial and non-financial tools to support export of Russian products and their promotion on the Chinese market, which significantly simplifies the path for Russian entrepreneurs to Chinese consumers, who have already highly valued Russian goods.

This was discussed at the Russian-Chinese Forum, which is being held on May 19-20 in Khabarovsk as part of the Made in Russia Expands the Horizons of Trade and Economic Partnership session, organized with the support of Russian Export Center (REC, VEB.RF).

In 2024, trade between Russia and China reached a record $244.81 billion. It is noteworthy that the contribution of the NNE to trade growth is also increasing. “At the same time, it is obvious that there is still potential for both increasing absolute figures and diversifying supplies. China is our strategic partner, and trade and economic ties between the two countries have been significantly strengthened in recent years. Russian businesses are successfully implementing their projects in China, however, despite the huge interest of Chinese consumers in Russian products, entering and gaining a foothold on the market is quite difficult. It is important to understand both action algorithm and also nuances to avoid “pitfalls” and organize export deliveries as efficiently as possible, and after entering the market, gain a foothold on it and, importantly, protect rights, for example, trademark rights,” Anton Tsetsinovsky, session moderator, Director of International Cooperation and Development, Russian Export Center.

The solution is included in the program for promoting the Made in Russia national brand, which was approved by the Government of the Russian Federation on the instructions of the President of the Russian Federation Vladimir Putin. Russian Export Center is the responsible coordinator of the program.

"The Made in Russia program is multifaceted. One of these facets is the promotion of mutually beneficial business ties. This is what business missions should do. On the other hand, we are faced with the issue of ensuring that the consumer on foreign markets understands that Made in Russia is a product with the best quality, reliability, and uniqueness," Anton Tsetsinovsky .

The session was attended by the Head of the Certification Department of Energiya Eksporta LLC Victoria Tsydympilova, General Director of TK ADE Group LLC, Anton Kalinin, founder of the digital marketing agency Mates-China.com, ex -employee of TikTok ( Douyin), teacher of the HSE SMM Marketing in China program Anastasia Nasedkina, chairman of the Union of Chinese Entrepreneurs in Russia Zhou Liqun, Deputy Head of Sales Department of Dalreftrans LLC (FESCO Group) in Vladivostok Konstantin Burdin, as well as business partner of SPLAT GLOBAL Natalya Aksenova. Head of REC representative office in Khabarovsk Mikhail Sergienko spoke about the financial tools offered by EXIMBANK of RUSSIA and EXIAR, part of REC Group.

Export experts discussed the difficulties of Russian business and the demands of Chinese consumers, as well as the most popular support measures and what regulators are working on today to ensure the development of the commodity distribution infrastructure