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REC organized a business mission for Russian beauty and pharmaceutical companies to the largest specialized exhibition in Central Asia

In November 20-22, Tashkent, Uzbekistan, is hosting the region's key beauty industry event, the Beautyworld Central Asia 2025 International Exhibition. As part of this large-scale event, Russian Export Center (REC, VEB Group) organized a business mission for Russian manufacturers under the Made in Russia national brand.

Beautyworld Central Asia is the largest event for the beauty and wellness industry in Central Asia, bringing together leading international brands, manufacturers, and distributors. Key thematic sections cover cosmetics and perfumes, professional skin and hair care, salon accessories, cosmetology equipment, and specialized health supplements. The exhibition provides a platform for finding partners, exploring trends, and scaling businesses in the region.

REC’s business mission included 17 Russian companies representing skincare, decorative, and professional cosmetics, as well as medical and pharmaceutical products, and also manufacturers of specialized equipment. Participants from Moscow, the Moscow and Leningrad Regions, Perm Krai, the Republic of Tatarstan, Novosibirsk Region, the Republic of Crimea, and Krasnodar Krai. Most of the participants used this REC product for the first time.

The Chairman UZ Seller Club and a meeting with the national UZUM marketplace and Magnit Cosmetics (Uzbekistan) was organized for the companies.

Business missions and exhibitions organized by Russian Export Center remain among the most effective tools for promoting Russian products in foreign markets.

Exporters can easily find the necessary event on the Events page on the My Export digital platform. The service offers convenient filters by name, date, country, industry, and market, and each event card contains all the necessary information, including co-financing terms.

When participating in a joint stand under the Made in Russia brand, exporters can use comprehensive support from Russian Export Center, namely:

Compensation for expenses on renting space and setting up a stand.

Assistance in organizing the delivery of exhibition samples.

Assistance in finding and organizing targeted business (B2B) meetings with potential partners.

Companies registered in the Russian Federation with no outstanding taxes or fees are eligible for this support.

For aspiring exporters, participation in international exhibitions is particularly valuable as it provides the opportunity to:

Gain practical experience in international presentation of goods and services.

Establish direct contacts with partners from other countries and create a network of professional connections.

Learn about the latest global trends and advancements in a particular industry, opening up new prospects for product development and customization.
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