MAER media holding successfully passed voluntary certification under the Made in Russia program and received a certificate from Russian Export Center (REC, VEB Group) in the uniqueness category, confirming the high quality and originality of the services provided.
The company got the certificate for its patented technological solutions for digital outdoor advertising. Among them are a system for analyzing offline audiences using Wi-Fi data based on MAC addresses, tools for storing and processing anonymous information, technology for re-displaying information messages using the O2O model, a system for centralized management of visual and text content on digital screens, modules that ensure adaptation of advertising displays depending on time, place, external factors and audience, as well as software for planning, testing and coordinating advertising campaigns in real time.
It should be noted that MAER became the first company to be certified according to the updated Rules for the functioning of the voluntary Made in Russia certification system, which were adopted by REC on June 11 of this year. The new features invited Russian developers of software and integrated solutions to certification. IT companies now have the opportunity to obtain a certificate based on a certificate of registration of a computer program issued by Rospatent, or other documents confirming exclusive rights to software.
"Obtaining the Made in Russia certificate for our patented solutions is not just a confirmation of the leadership of Russian thought in creating innovative digital ecosystems. This is our contribution to paving the way for domestic IT companies and media product manufacturers to global markets, convincingly showing the world the true potential of the Russian industry," Konstantin Mayor, Owner and CEO, MAER media holding.
MAER has been operating in the advertising market since 2003 and has extensive experience. The media holding specializes in various outdoor advertising formats, including media facades, digital super sites (DSS) and roof structures. More than five thousand screens in cafes, restaurants and logistics points are also connected to the MAER network. The company previously acquired a network of federal and regional media outlets, which includes 26 publishing houses and dozens of channels in social media.
The Made in Russia program, which is coordinated by the Ministry of Industry and Trade of Russia within the framework of the International Cooperation and Export national project, and the main functions for ensuring and implementing of which are assigned to Russian Export Center, offers free and voluntary certification for manufacturers of non-resource goods and services.
The certificate can be obtained in one of five categories, namely quality, reliability, uniqueness, eco-friendliness and organicity. To obtain it, the company and its products or services are not subject to additional checks by REC. It is necessary to submit an application on the website of Russian Export Center, attaching the necessary documents electronically, and sign the automatically generated questionnaire.
The company got the certificate for its patented technological solutions for digital outdoor advertising. Among them are a system for analyzing offline audiences using Wi-Fi data based on MAC addresses, tools for storing and processing anonymous information, technology for re-displaying information messages using the O2O model, a system for centralized management of visual and text content on digital screens, modules that ensure adaptation of advertising displays depending on time, place, external factors and audience, as well as software for planning, testing and coordinating advertising campaigns in real time.
It should be noted that MAER became the first company to be certified according to the updated Rules for the functioning of the voluntary Made in Russia certification system, which were adopted by REC on June 11 of this year. The new features invited Russian developers of software and integrated solutions to certification. IT companies now have the opportunity to obtain a certificate based on a certificate of registration of a computer program issued by Rospatent, or other documents confirming exclusive rights to software.
"Obtaining the Made in Russia certificate for our patented solutions is not just a confirmation of the leadership of Russian thought in creating innovative digital ecosystems. This is our contribution to paving the way for domestic IT companies and media product manufacturers to global markets, convincingly showing the world the true potential of the Russian industry," Konstantin Mayor, Owner and CEO, MAER media holding.
MAER has been operating in the advertising market since 2003 and has extensive experience. The media holding specializes in various outdoor advertising formats, including media facades, digital super sites (DSS) and roof structures. More than five thousand screens in cafes, restaurants and logistics points are also connected to the MAER network. The company previously acquired a network of federal and regional media outlets, which includes 26 publishing houses and dozens of channels in social media.
The Made in Russia program, which is coordinated by the Ministry of Industry and Trade of Russia within the framework of the International Cooperation and Export national project, and the main functions for ensuring and implementing of which are assigned to Russian Export Center, offers free and voluntary certification for manufacturers of non-resource goods and services.
The certificate can be obtained in one of five categories, namely quality, reliability, uniqueness, eco-friendliness and organicity. To obtain it, the company and its products or services are not subject to additional checks by REC. It is necessary to submit an application on the website of Russian Export Center, attaching the necessary documents electronically, and sign the automatically generated questionnaire.