On May 17, Moscow and Harbin became the centers of Russian and Chinese trade. The first International Online Sales Fair of Russian Brands was held in Zaryadye Park in the center of the capital. At the same time, the Made in Russia festival and fair was officially launched in Harbin, which will last until May 21. The participants of the event met at a joint teleconference.
New promotional campaigns for Russian goods provided an opportunity for more than 200 manufacturers to enter the promising Chinese market through e-commerce channels, retail sales and a rich business program with b2b negotiations between Russian companies and distributors from various regions of China.
The event is being implemented under the program for promoting domestic products under the Made in Russia national brand, approved this year by order of Russian President Vladimir Putin.
Deputy Prime Minister of Russia Dmitry Chernyshenko visited the exhibition and welcomed the participants of the festival and fair. He emphasized the historical connection between the peoples of Russia and China and noted the importance of supporting such events to strengthen bilateral relations.
"This event unites two wonderful cities: Moscow and Harbin. But most importantly, it strengthens the connection between two great nations, which throughout their long history have stood hand in hand, shoulder to shoulder, supporting each other, developing friendship and cooperation. This great event, connecting our nations, has been held for many years with the support of Russian Export Center. The importance of the Made in Russia festival and fair was highlighted by the leaders of our countries: Russian President Vladimir Vladimirovich Putin and Chinese President Xi Jinping at a recent meeting in the Kremlin on May 8, which emphasized the desire to further develop bilateral relations. The last festival and fair was also a great success, largely due to the personal visit of President Vladimir Vladimirovich Putin to the exhibition in Harbin," Dmitry Chernyshenko.
The Deputy Prime Minister wished the participants successful work, new business contacts and expressed hope for the further development of Russian and Chinese cooperation within the framework of the Intergovernmental Commission for the Preparation of Regular Meetings of the Heads of Government.
He also awarder blogger Yang Runxin with a certificate for her contribution to strengthening Russian and Chinese trade and economic relations, especially in promoting and popularizing the Made in Russia brand in China.
More than 60 manufacturers from various regions of Russia took part in the online fair in Moscow. Dmitry Chernyshenko familiarized with the products presented at the exhibition and expressed gratitude to the participants for their contribution to strengthening international relations, emphasizing their reputation and audience to achieve this important goal.
Ambassador Extraordinary and Plenipotentiary of the People's Republic of China to the Russian Federation Zhang Hanhui thanked the organizers for their support and regular holding of the fair, which provides opportunities for enterprises and attracts more and more participants. He noted that President Xi Jinping recently successfully visited Russia, where the need to further develop bilateral relations was emphasized, and this eleventh visit this year demonstrated good contacts between the leaders of the two countries.
"The relations between our countries are stable, they continue to develop, they are not affected by external circumstances, they protect the world order and are based on business cooperation. This what guarantees our development. China has been Russia's main trading partner for 15 years. And the future prospects are very large. We hope that we will continue to successfully work on mutual cooperation. And we hope that bloggers will also contribute. We use all the advantages: artificial intelligence, e-commerce, possibility of conducting online negotiations in order to increase our mutual trade and move to a new level. Russia is actually the fourth largest market for China in e-commerce, and we can stimulate mutual development. This is an exclusively mutually beneficial cooperation. We can make payments using our national currencies. This is important progress. Today's event allows us to develop cooperation between the two countries, and Made in Russia can become the main platform for this," Zhang Hanhui, Ambassador Extraordinary and Plenipotentiary of the People's Republic of China to the Russian Federation.
"Under conditions of rapid digital transformation of the global economy, Russia and China partnership is reaching a qualitatively new level, relying on innovative digital platforms and modern formats of interaction. The joint statement following the recent visit of Chinese Chairman Xi Jinping and Russian President Vladimir Putin emphasized the need to develop bilateral trade and improve its turnover, including through the use of new e-commerce tools. Today's events are being held as part of these agreements and instructions of the President of Russia following the Strong Ideas for a New Time forum. They are an example of promoting national brands outside of Russia and open up new opportunities for small and medium-sized businesses, expanding their access to the largest foreign market. Such initiatives not only promote Russian products in the international arena, but also form sustainable trust and partnership, strengthening bilateral relations for the benefit of both countries," Anton Kobyakov, Advisor to the President of the Russian Federation.
More than sixty manufacturers from various regions of Russia took part in the online fair in Moscow. In a specially equipped pavilion anew the Red Square, in the heart of Russia, one of China's biggest influencers in e-commerce and direct online sales, blogger Dandan, who specially came to Moscow to participate in the online fair, streamed on the international Kuaishou e-commerce platform. Dandan's audience on Kuaishou exceeds 100 million people. The Kuaishou platform awarded Dandan the title of The Brightest Host. Since 2019, the host has held more than five hundred streams, while her followers have purchased products online worth almost 84 billion yuan.
More than 100 SKUs were presented live to the residents of China, including chocolate, waffles, seafood, cereals, honey, flour, jams, birch sap, chicory, pickled cucumbers and other food products and drinks. Other goods included various cosmetics, household chemicals and even toys for children.
"The fair in Moscow and Harbin will help Chinese consumers get acquainted with the widest possible range of high-quality goods from Russia, discover new brands, and Russian companies will not only increase their recognition in the B2C segment, but also establish business contacts with the largest distributors in China. Following the past festivals and fairs, entrepreneurs have concluded export contracts worth over 4.5 billion rubles. In order to gain a foothold on the market and take substantial steps towards increasing sales, today, together with our Chinese partners we develop a trade infrastructure for promoting Russian products under our national brand. We open national expositions, permanent offline and online retail outlets. All this, undoubtedly, increase the recognition of Russia, its culture, as well as contribute to trust and interest in our products," Veronika Nikishina, General Director of Russian Export Center (VEB.RF Group).
The Made in Russia festival and fair, which was started with an online fair in Moscow, is being held for the second time at the Harbin International Economic and Trade Fair. This year, on an area of more than 1,000 square meters (twice as much as in 2024), Russian Export Center presented products from more than 100 Russian manufacturers from 50 regions, including a variety of food products, drinks, cosmetics, dietary supplements, jewelry and souvenirs. Visitors can purchase these and other products at the fair or in national Made in Russia stores. In total, more than 800 SKUs from domestic manufacturers are presented there.
"The Federation Council, as a chamber of regions, on behalf of its Chairman V.I. Matviyenko, actively promotes regional brands. Not all regions can independently enter the export market but this opportunity has emerged thanks to the Made in Russia national brand. Using the brand, REC, on the initiative of V.O. Nikishina, has united many regional manufacturers. Today, with the support of Chinese colleagues, an exhibition and fair in China has once again started, where a hundred companies from 50 regions are already represented. Such events contribute not only to the expansion of export, but also to the establishment of new strong business ties and cultural exchange. Today, we have also launched a new format for promoting goods through popular online platforms, which simplifies and speeds up cooperation for both manufacturers and consumers," Nikolai Zhuravlev, Deputy Chairman of the Federation Council, at the fair opening.
“Today’s event is taking place in Moscow, in conceptual and value center of Russia, which emphasizes its special significance and symbolism. Moscow, as the heart of the country, unites history, culture, and modern development, creating an ideal platform for promoting domestic business in the international arena. The Made in Russia brand has long been a symbol of quality and reliability, recognizable all over the world. The fair makes an important contribution to its strengthening and development, expanding its presence on global markets and opening up new opportunities for Russian manufacturers. Now, one SKU from a Russian manufacturer participating in the fair is sold in 4 minutes (from 8,000 to 50,000 units) as part of the ongoing stream. This is 250 million rubles per hour! We sincerely thank the Government of Moscow for its active support of interesting and promising projects, as well as the efforts that are being made to promote domestic manufacturers both on the domestic and foreign markets,” Alexander Stuglev, Chairman of the Board and Director, Roscongress Foundation.
"The online fair of Russian brands is a vivid example of how an idea shaped at the Strong Ideas for a New Time forum can be implemented. The initiative of the Chinese entrepreneur Yu We to hold a Russian-Chinese fair to promote Russian brands was among the top 10 ideas that were presented to the President last year. We are grateful to the Government of Russia, Ministry of Industry and Trade, Russian Export Center and Roscongress Foundation for helping to implement the project, thanks to which local manufacturers have the opportunity to present their goods and products for a promising Chinese market. A year ago, Yu Wei said that Russian products are very popular in China. From this year's applications submitted by Russian brands to take part in We are the greatest competition we see that Food Products, Consumer Goods, and Creative Industries are the top 3 nominations in terms of the number of applicants. We have extended the application period until June 1!" Svetlana Chupsheva, General Director, Agency for Strategic Initiatives.
For festival and fair participants, REC has prepared business meetings with more than 100 potential partners from China: large distributors and trading companies. They will discuss the possibilities of cooperation, organizing product deliveries to China and expanding the presence of domestic products on the Chinese market.
Visitors to the fair can also take part in tasting and cooking shows, visit gaming zones and jewelry and painting ceramics workshops.
Chinese bloggers also stream from the Made in Russia festival and fair in Harbin to promote Russian products on the largest marketplaces in China.
The online fair of Russian goods in Moscow was organized by the Ministry of Industry and Trade of Russia, Russian Export Center (REC, VEB.RF Group), Roscongress Foundation, Agency for Strategic Initiatives and Government of Moscow with the support of China Council for the Promotion of International Trade. The general partners of the fair are the Moscow Export Center and the POBEDA Confectionary Factory.
Russian Export Center is the organizer of the Made in Russia festival and fair in Harbin, while VTB is the special sponsor and Moscow Export Center is the official partner.
Russian Export Center (REC, VEB.RF Group) is a state institution that supports non-resource, non-energy export. It provides companies from various industries with both financial and non-financial assistance at all stages of entering international markets, including within the framework of the International Cooperation and Export project. The REC Group also includes EXIAR, EXIMBANK OF RUSSIA and the School of Export. Most of REC services are available online on My Export state digital platform.
New promotional campaigns for Russian goods provided an opportunity for more than 200 manufacturers to enter the promising Chinese market through e-commerce channels, retail sales and a rich business program with b2b negotiations between Russian companies and distributors from various regions of China.
The event is being implemented under the program for promoting domestic products under the Made in Russia national brand, approved this year by order of Russian President Vladimir Putin.
Deputy Prime Minister of Russia Dmitry Chernyshenko visited the exhibition and welcomed the participants of the festival and fair. He emphasized the historical connection between the peoples of Russia and China and noted the importance of supporting such events to strengthen bilateral relations.
"This event unites two wonderful cities: Moscow and Harbin. But most importantly, it strengthens the connection between two great nations, which throughout their long history have stood hand in hand, shoulder to shoulder, supporting each other, developing friendship and cooperation. This great event, connecting our nations, has been held for many years with the support of Russian Export Center. The importance of the Made in Russia festival and fair was highlighted by the leaders of our countries: Russian President Vladimir Vladimirovich Putin and Chinese President Xi Jinping at a recent meeting in the Kremlin on May 8, which emphasized the desire to further develop bilateral relations. The last festival and fair was also a great success, largely due to the personal visit of President Vladimir Vladimirovich Putin to the exhibition in Harbin," Dmitry Chernyshenko.
The Deputy Prime Minister wished the participants successful work, new business contacts and expressed hope for the further development of Russian and Chinese cooperation within the framework of the Intergovernmental Commission for the Preparation of Regular Meetings of the Heads of Government.
He also awarder blogger Yang Runxin with a certificate for her contribution to strengthening Russian and Chinese trade and economic relations, especially in promoting and popularizing the Made in Russia brand in China.
More than 60 manufacturers from various regions of Russia took part in the online fair in Moscow. Dmitry Chernyshenko familiarized with the products presented at the exhibition and expressed gratitude to the participants for their contribution to strengthening international relations, emphasizing their reputation and audience to achieve this important goal.
Ambassador Extraordinary and Plenipotentiary of the People's Republic of China to the Russian Federation Zhang Hanhui thanked the organizers for their support and regular holding of the fair, which provides opportunities for enterprises and attracts more and more participants. He noted that President Xi Jinping recently successfully visited Russia, where the need to further develop bilateral relations was emphasized, and this eleventh visit this year demonstrated good contacts between the leaders of the two countries.
"The relations between our countries are stable, they continue to develop, they are not affected by external circumstances, they protect the world order and are based on business cooperation. This what guarantees our development. China has been Russia's main trading partner for 15 years. And the future prospects are very large. We hope that we will continue to successfully work on mutual cooperation. And we hope that bloggers will also contribute. We use all the advantages: artificial intelligence, e-commerce, possibility of conducting online negotiations in order to increase our mutual trade and move to a new level. Russia is actually the fourth largest market for China in e-commerce, and we can stimulate mutual development. This is an exclusively mutually beneficial cooperation. We can make payments using our national currencies. This is important progress. Today's event allows us to develop cooperation between the two countries, and Made in Russia can become the main platform for this," Zhang Hanhui, Ambassador Extraordinary and Plenipotentiary of the People's Republic of China to the Russian Federation.
"Under conditions of rapid digital transformation of the global economy, Russia and China partnership is reaching a qualitatively new level, relying on innovative digital platforms and modern formats of interaction. The joint statement following the recent visit of Chinese Chairman Xi Jinping and Russian President Vladimir Putin emphasized the need to develop bilateral trade and improve its turnover, including through the use of new e-commerce tools. Today's events are being held as part of these agreements and instructions of the President of Russia following the Strong Ideas for a New Time forum. They are an example of promoting national brands outside of Russia and open up new opportunities for small and medium-sized businesses, expanding their access to the largest foreign market. Such initiatives not only promote Russian products in the international arena, but also form sustainable trust and partnership, strengthening bilateral relations for the benefit of both countries," Anton Kobyakov, Advisor to the President of the Russian Federation.
More than sixty manufacturers from various regions of Russia took part in the online fair in Moscow. In a specially equipped pavilion anew the Red Square, in the heart of Russia, one of China's biggest influencers in e-commerce and direct online sales, blogger Dandan, who specially came to Moscow to participate in the online fair, streamed on the international Kuaishou e-commerce platform. Dandan's audience on Kuaishou exceeds 100 million people. The Kuaishou platform awarded Dandan the title of The Brightest Host. Since 2019, the host has held more than five hundred streams, while her followers have purchased products online worth almost 84 billion yuan.
More than 100 SKUs were presented live to the residents of China, including chocolate, waffles, seafood, cereals, honey, flour, jams, birch sap, chicory, pickled cucumbers and other food products and drinks. Other goods included various cosmetics, household chemicals and even toys for children.
"The fair in Moscow and Harbin will help Chinese consumers get acquainted with the widest possible range of high-quality goods from Russia, discover new brands, and Russian companies will not only increase their recognition in the B2C segment, but also establish business contacts with the largest distributors in China. Following the past festivals and fairs, entrepreneurs have concluded export contracts worth over 4.5 billion rubles. In order to gain a foothold on the market and take substantial steps towards increasing sales, today, together with our Chinese partners we develop a trade infrastructure for promoting Russian products under our national brand. We open national expositions, permanent offline and online retail outlets. All this, undoubtedly, increase the recognition of Russia, its culture, as well as contribute to trust and interest in our products," Veronika Nikishina, General Director of Russian Export Center (VEB.RF Group).
The Made in Russia festival and fair, which was started with an online fair in Moscow, is being held for the second time at the Harbin International Economic and Trade Fair. This year, on an area of more than 1,000 square meters (twice as much as in 2024), Russian Export Center presented products from more than 100 Russian manufacturers from 50 regions, including a variety of food products, drinks, cosmetics, dietary supplements, jewelry and souvenirs. Visitors can purchase these and other products at the fair or in national Made in Russia stores. In total, more than 800 SKUs from domestic manufacturers are presented there.
"The Federation Council, as a chamber of regions, on behalf of its Chairman V.I. Matviyenko, actively promotes regional brands. Not all regions can independently enter the export market but this opportunity has emerged thanks to the Made in Russia national brand. Using the brand, REC, on the initiative of V.O. Nikishina, has united many regional manufacturers. Today, with the support of Chinese colleagues, an exhibition and fair in China has once again started, where a hundred companies from 50 regions are already represented. Such events contribute not only to the expansion of export, but also to the establishment of new strong business ties and cultural exchange. Today, we have also launched a new format for promoting goods through popular online platforms, which simplifies and speeds up cooperation for both manufacturers and consumers," Nikolai Zhuravlev, Deputy Chairman of the Federation Council, at the fair opening.
“Today’s event is taking place in Moscow, in conceptual and value center of Russia, which emphasizes its special significance and symbolism. Moscow, as the heart of the country, unites history, culture, and modern development, creating an ideal platform for promoting domestic business in the international arena. The Made in Russia brand has long been a symbol of quality and reliability, recognizable all over the world. The fair makes an important contribution to its strengthening and development, expanding its presence on global markets and opening up new opportunities for Russian manufacturers. Now, one SKU from a Russian manufacturer participating in the fair is sold in 4 minutes (from 8,000 to 50,000 units) as part of the ongoing stream. This is 250 million rubles per hour! We sincerely thank the Government of Moscow for its active support of interesting and promising projects, as well as the efforts that are being made to promote domestic manufacturers both on the domestic and foreign markets,” Alexander Stuglev, Chairman of the Board and Director, Roscongress Foundation.
"The online fair of Russian brands is a vivid example of how an idea shaped at the Strong Ideas for a New Time forum can be implemented. The initiative of the Chinese entrepreneur Yu We to hold a Russian-Chinese fair to promote Russian brands was among the top 10 ideas that were presented to the President last year. We are grateful to the Government of Russia, Ministry of Industry and Trade, Russian Export Center and Roscongress Foundation for helping to implement the project, thanks to which local manufacturers have the opportunity to present their goods and products for a promising Chinese market. A year ago, Yu Wei said that Russian products are very popular in China. From this year's applications submitted by Russian brands to take part in We are the greatest competition we see that Food Products, Consumer Goods, and Creative Industries are the top 3 nominations in terms of the number of applicants. We have extended the application period until June 1!" Svetlana Chupsheva, General Director, Agency for Strategic Initiatives.
For festival and fair participants, REC has prepared business meetings with more than 100 potential partners from China: large distributors and trading companies. They will discuss the possibilities of cooperation, organizing product deliveries to China and expanding the presence of domestic products on the Chinese market.
Visitors to the fair can also take part in tasting and cooking shows, visit gaming zones and jewelry and painting ceramics workshops.
Chinese bloggers also stream from the Made in Russia festival and fair in Harbin to promote Russian products on the largest marketplaces in China.
The online fair of Russian goods in Moscow was organized by the Ministry of Industry and Trade of Russia, Russian Export Center (REC, VEB.RF Group), Roscongress Foundation, Agency for Strategic Initiatives and Government of Moscow with the support of China Council for the Promotion of International Trade. The general partners of the fair are the Moscow Export Center and the POBEDA Confectionary Factory.
Russian Export Center is the organizer of the Made in Russia festival and fair in Harbin, while VTB is the special sponsor and Moscow Export Center is the official partner.
Russian Export Center (REC, VEB.RF Group) is a state institution that supports non-resource, non-energy export. It provides companies from various industries with both financial and non-financial assistance at all stages of entering international markets, including within the framework of the International Cooperation and Export project. The REC Group also includes EXIAR, EXIMBANK OF RUSSIA and the School of Export. Most of REC services are available online on My Export state digital platform.