REC and GRIGORIEV jewelry brand signed a memorandum of cooperation to promote the Made in Russia national brand

On June 18, at the St. Petersburg International Economic Forum – 2025, a memorandum of understanding was signed between Russian Export Center (REC, VEB.RF Group) and GRIGORIEV jewelry brand (Etalon LLC). The agreement will contribute to increasing the recognition of the Made in Russia national brand and promoting GRIGORIEV jewelry brand on international markets.

GRIGORIEV brand was founded in 2010 by Vladimir Grigoriev, a master jeweler of the highest category from the Kostroma region. Vladimir Grigoriev is known for his craftsmanship and deep knowledge of all the intricacies of processing precious metals and stones. The company also pays special attention to the quality of its working equipment and technical production facilities. Now, by joining forces with REC, the brand will receive support in promotion on the global arena.

"Cooperation with GRIGORIEV is a logical continuation of our work to promote Russian goods of the highest quality under the single Made in Russia national brand. Jewelry is a special category of export, where not only craftsmanship but also the recognition of the national school is important. We are confident that this alliance will elevate Russian jewelry art to a new level and open doors to the largest world markets. We are pleased that GRIGORIEV has joined the promotion of the Made in Russia national brand on international markets. It is important for us that more and more companies show initiative and offer their ideas for cooperation and collaborations. REC is always open to cooperation with companies interested in promoting the Made in Russia brand," Tatyana An, Vice President, REC.

REC and GRIGORIEV will jointly create unique jewelry collections under the Made in Russia brand. Such co-branding projects will help foreign buyers to look at Russian jewelry art in a new way. The parties plan to produce exclusive items, present jewelry at international exhibitions, and conduct joint advertising campaigns to make Russian diamonds even more popular worldwide.

"It is a great honor for us to work in partnership with Russian Export Center. Interaction with the Made in Russia national brand is an excellent opportunity to strengthen positions of Russian jewelry brands on the world stage," Vladimir Grigoriev, General Director, Etalon LLC.

The company was also awarded the Made in Russia certificate, confirming the high quality and uniqueness of its products.

The Made in Russia program aims to promote domestic goods and services on foreign markets, increase their competitiveness and recognition. It includes marketing support, participation in international exhibitions, assistance in certification and logistics, as well as access to financial instruments. Its goal is to increase Russian exports and strengthen positions of Russian manufacturers on the global market. The program is coordinated by the Ministry of Industry and Trade of Russia within the framework of the International Cooperation and Export national project. REC is assigned the main functions for ensuring and implementing the program.

Russian Export Center (REC, VEB.RF Group) is a state institution that supports non-resource, non-energy export. It provides both financial and non-financial support to companies from various industries at all stages of entering international markets, including within the framework of the International Cooperation and Export national project. Most of the services offered by the REC Group are available online on My Export state digital platform.

It’s worth noting that export support within the framework of the new development strategy of the VEB.RF Group until 2030 implies a significant increase in the volume of non-resource non-energy export, as well as the formation of a network of stable partnerships with foreign states.