On September 26, Russian Export Center (REC, VEB Group) opened the sixth Russian national pavilion and the twelfth official Made in Russia store in Xuchang, Henan Province, China. The new store and pavilion will serve as a platform for direct interaction between Russian manufacturers and Chinese distributors, retail chains, online platforms, and HoReCa representatives.
Alexey Solodov, Vice President, Russian Export Center, said that “opening of the new location is of strategic importance: Henan Province is one of China's largest economic and logistics hubs, home to nearly 100 million people. It is here, in the heart of China, that we are creating new opportunities for Russian manufacturers and strengthening trust in the national brand”.
The store and pavilion area exceeds 250 square meters. The shelves feature Russian confectionery, beverages, oil and fat products, groceries, dairy products, canned goods, and household chemicals.
"Each new opening is a step toward long-term cooperation between our countries. The Made in Russia store in Xuchang will allow locals to become familiar with high-quality Russian goods, and will allow domestic companies to enter new promising markets," Alexey Solodov.
The opening was part of a program to promote domestic products abroad under the Made in Russia brand. The program is coordinated by the Russian Ministry of Industry and Trade, and Russian Export Center is primarily responsible for its implementation.
For more information about the pavilion and store program please visit the REC website.
Alexey Solodov, Vice President, Russian Export Center, said that “opening of the new location is of strategic importance: Henan Province is one of China's largest economic and logistics hubs, home to nearly 100 million people. It is here, in the heart of China, that we are creating new opportunities for Russian manufacturers and strengthening trust in the national brand”.
The store and pavilion area exceeds 250 square meters. The shelves feature Russian confectionery, beverages, oil and fat products, groceries, dairy products, canned goods, and household chemicals.
"Each new opening is a step toward long-term cooperation between our countries. The Made in Russia store in Xuchang will allow locals to become familiar with high-quality Russian goods, and will allow domestic companies to enter new promising markets," Alexey Solodov.
The opening was part of a program to promote domestic products abroad under the Made in Russia brand. The program is coordinated by the Russian Ministry of Industry and Trade, and Russian Export Center is primarily responsible for its implementation.
For more information about the pavilion and store program please visit the REC website.