Made in
Russia
In anticipation of the Chinese New Year (Spring Festival), the main family holiday in China, a fair of Russian products was organized in high-traffic shopping areas located in the central part of Shenyang and Dalian.
The fair included pavilions and stands decorated with Russian traditional elements, which hosted sales points and interactive thematic and animation program.
The fair is aimed at attracting end consumer, so-called B2C audience (families with children), and included a cultural and entertainment program on weekends.
Made in Russia Fair is a new format for promoting Russian products on the Chinese market.
About Fair
Figures and facts:
1000+
SKUs from Russian manufacturers
Russian companies participating in the B2B program
70+
50+
Russian manufacturers participating in the fair
Program
Key events
Retail sales of Russian products
Folk arts and crafts workshops for children and adults
Wholesale
Photo zone in Russian style and other events to involve visitors in the work of the fair and increase recognition of Made in Russia products
B2B program for Russian companies interested in new contractor
Tasting show from Russian manufacturers of agricultural products
Russian folklore groups
Russian ballet performance with leading Russian artists