The workshop was held as part of the presentation of a new format for promoting the Made in Russia national brand with the participation of famous athletes: Anastasia Tikhanova, Dmitry Kuznetsov, Anton Zarutsky, Nikita Morgachev, Yana Merenkova. Russian Export Center (REC), part of VEB.RF, and the Rowing Federation organized the event.
The workshop was a continuation of the sports event of the VIII Eastern Economic Forum (EEF-2023)s.