Makfa pasta has come on the shelves of Egyptian ElFar supermarkets, giving local consumers the opportunity to enjoy high-quality and tasty Russian-made pasta.
Makfa is a resident of the demonstration and tasting pavilion of the agro-industrial complex of the Russian Export Center (VEB.RF) in Egypt. As part of the start of sales, the operator of the agro-industrial complex pavilion in Egypt organized a promo campaign in one of the stores of the ElFar retail chain, in which more than 300 Egyptian buyers took part. Also, @Rouane El-Mahdy, the famous Egyptian TikToker, took part in the promotional campaign and posted a video with Makfa, Sloboda and Trapeza products, where she shared with the audience a recipe for making pasta using Russian products. During the first week, the video gained 26,000 views.
In the near future, products of the Makfa brand will be available to customers in the Oscar and Hyper One supermarket chains.
MAKFA JSC is the leader of pasta and flour market in Russia, a major manufacturer of cereals and grain flakes. The brand is in the TOP-5 largest pasta manufacturers in the world, the product range exceeds 250 SKUs.
The Russian Export Center is implementing a program of national demonstration and tasting pavilions of the agro-industrial complex abroad. More than 130 companies and 2.6 thousand SKUs are already represented in this network. Pavilions are available in China, Vietnam, Egypt, the UAE, Turkey and Saudi Arabia. Participants can display products on shelves at the expense of the program, and REC promotes the displayed products, including in retail chains.
Makfa is a resident of the demonstration and tasting pavilion of the agro-industrial complex of the Russian Export Center (VEB.RF) in Egypt. As part of the start of sales, the operator of the agro-industrial complex pavilion in Egypt organized a promo campaign in one of the stores of the ElFar retail chain, in which more than 300 Egyptian buyers took part. Also, @Rouane El-Mahdy, the famous Egyptian TikToker, took part in the promotional campaign and posted a video with Makfa, Sloboda and Trapeza products, where she shared with the audience a recipe for making pasta using Russian products. During the first week, the video gained 26,000 views.
In the near future, products of the Makfa brand will be available to customers in the Oscar and Hyper One supermarket chains.
MAKFA JSC is the leader of pasta and flour market in Russia, a major manufacturer of cereals and grain flakes. The brand is in the TOP-5 largest pasta manufacturers in the world, the product range exceeds 250 SKUs.
The Russian Export Center is implementing a program of national demonstration and tasting pavilions of the agro-industrial complex abroad. More than 130 companies and 2.6 thousand SKUs are already represented in this network. Pavilions are available in China, Vietnam, Egypt, the UAE, Turkey and Saudi Arabia. Participants can display products on shelves at the expense of the program, and REC promotes the displayed products, including in retail chains.