Avrora plant from the Saratov Region is actively developing exports with the support from the Russian Export Center
AVRORA from the Saratov Region has established itself as one of the leaders in packaging engineering, producing filling and packaging equipment for food, pharmaceutical, chemical and other industries. The company is actively engaged in export activities, developing new sales markets, thanks to cooperation with the Russian Export Center (REC, part of VEB.RF).
The company's product line includes more than 900 models of machines designed to solve various production tasks. The company is actively engaged in innovative projects, and is a resident of the Skolkovo Technopark.
Currently, the equipment manufactured by AURORA is supplied to Armenia, Azerbaijan, Belarus and Kazakhstan. Over the past two years, the volume of products manufactured for export has increased fivefold. The most popular items are bottling lines for veterinary drugs, carbonated drinks and lines for the packaging of medicines.
AVRORA actively uses government support measures and participates in events organized by REC both offline and online. The company enjoys the Exporter Knowledge Base, international consultations and buyer search services on My Export digital platform, training programs from the REC Export School and many other products of the REC Group.
Participation in Food and Beverage West Africa 2023 international exhibition, organized with the support of the Russian Export Center, was one of the most significant events for the plant. As part of the exposition of Russian companies at the Made in Russia stand, AURORA demonstrated its innovative equipment - AURORA NXT modular bottling line. Participation in the exhibition allowed the company to present its brand and products on the West African market, as well as find new foreign partners. REC organized a number of B2B meetings with foreign manufacturers of drinking water, juices and food products for AURORA.
"It is largely thanks to the assistance of the Russian Export Center that we have managed to significantly increase the recognition of the AVRORA brand in foreign markets and conclude new export contracts. We are currently considering new sales markets, such as Iran, the UAE and Turkey, and have already submitted applications for consultations on the terms of cooperation with these countries," Alexey Maksimov, General Director of AVRORA.
State support measures have delivered good results. Over the past year, the plant has increased the volume of export deliveries by almost 20% and has repeatedly become the winner of the Exporter of the Year regional competition.
Recently, AVRORA got the Made in Russia the certificate, which confirms the high quality of manufactured products and opens up new opportunities for work in foreign markets. The certificate was issued for TDM-600 rotary table, which is used in conveyor lines for feeding, receiving and accumulating containers.
“Companies that join the Made in Russia promotion program get a number of advantages, including priority promotion through foreign infrastructure, participation in promo events and information support,” Alexandra Kamneva, Head of the REC Representative Office in Samara.
It’s worth noting that 16 regional REC representative offices operate in various regions, including in the city of Samara, which provides support to companies not only from the Samara, but also from the Saratov, Orenburg and Ulyanovsk regions.
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My Export digital platform provides online access to government and business services that support companies' export activities. The platform services provide solutions at every stage of the export cycle. My Export is one of the focuses of the International Cooperation and Export national project, which is aimed at increasing export of non-resource, non-energy goods.
Russian Export Center (REC, VEB.RF Group) is a state institution that supports non-resource, non-energy exports. It provides companies from various industries with both financial and non-financial assistance at all stages of entering international markets, including within the framework of International Cooperation and Export national project. REC Group also includes the Russian Agency for Export Credit and Investment Insurance (EXIAR), EXIMBANK OF RUSSIA, and the Export School.