Russian vodka is one of the most popular products at the Made in Russia festival and fair in Harbin. Representatives of the Kremlin Legend brand shared that the success of the event exceeded their expectations. On the first day of the fair, they managed to sell almost half of the products delivered to the warehouse, so they urgently organized additional delivery. The festival and fair is held by the Russian Export Center (VEB.RF), Abrau-Durso is the official partner.
Kremlin Legend presents alcoholic products at the China-Russia EXPO, at the Made in Russia fair, and also conducts negotiations with potential partners as part of the REC business mission.
In addition to the classic 40 degrees vodka, we also have an exclusive line for the Chinese market, which includes a 53 degrees vodka, packaged in gift volumes of the red color beloved by the Chinese. It sells out instantly, people are delighted! In one evening, literally in 3 hours, 2 thousand glasses were drunk off during tastings," Evgeniya Kaigasova, Kremlin Legend Representative.
As part of the REC business mission, Kremlin Legend successfully held negotiations with several major Chinese partners, during which agreements were reached on the supply of products to Harbin and other cities in the northeastern region of China.
Kremlin Legend also took part in a stream on Douyin (Chinese TikTok ), organized with the assistance of REC. Professional sommelier Kirill Yevtushenko held a bright and memorable tasting of Kremlin Legend vodka, during which he told Chinese viewers about Russian traditions of vodka consumption, accompanying the story with a visual demonstration. The stream collected an impressive number of views and reposts.
The most active buyers of Russian vodka are Chinese people aged 40 and over, but there is also growing demand among the younger population.
"Taking part in the festival of Russian products organized by REC, we were convinced that this is an excellent platform for introducing Chinese consumers to Russian products. We hope that such events will be held on a regular basis, and Kremlin Legend will be happy to take an active part in them," Evgeniya Kaigasova.
Made in Russia festival and fair is held in Harbin from May 17 to 21 at the site of the VIII China-Russia EXPO. Abrau-Durso is the official partner of the festival-fair. The Made in Russia fair is also open on the central pedestrian street of Harbin from May 16 to 26. Local residents and business community can get acquainted with a variety of products from companies from all over Russia, as well as with Russian traditions and culture.
Kremlin Legend presents alcoholic products at the China-Russia EXPO, at the Made in Russia fair, and also conducts negotiations with potential partners as part of the REC business mission.
In addition to the classic 40 degrees vodka, we also have an exclusive line for the Chinese market, which includes a 53 degrees vodka, packaged in gift volumes of the red color beloved by the Chinese. It sells out instantly, people are delighted! In one evening, literally in 3 hours, 2 thousand glasses were drunk off during tastings," Evgeniya Kaigasova, Kremlin Legend Representative.
As part of the REC business mission, Kremlin Legend successfully held negotiations with several major Chinese partners, during which agreements were reached on the supply of products to Harbin and other cities in the northeastern region of China.
Kremlin Legend also took part in a stream on Douyin (Chinese TikTok ), organized with the assistance of REC. Professional sommelier Kirill Yevtushenko held a bright and memorable tasting of Kremlin Legend vodka, during which he told Chinese viewers about Russian traditions of vodka consumption, accompanying the story with a visual demonstration. The stream collected an impressive number of views and reposts.
The most active buyers of Russian vodka are Chinese people aged 40 and over, but there is also growing demand among the younger population.
"Taking part in the festival of Russian products organized by REC, we were convinced that this is an excellent platform for introducing Chinese consumers to Russian products. We hope that such events will be held on a regular basis, and Kremlin Legend will be happy to take an active part in them," Evgeniya Kaigasova.
Made in Russia festival and fair is held in Harbin from May 17 to 21 at the site of the VIII China-Russia EXPO. Abrau-Durso is the official partner of the festival-fair. The Made in Russia fair is also open on the central pedestrian street of Harbin from May 16 to 26. Local residents and business community can get acquainted with a variety of products from companies from all over Russia, as well as with Russian traditions and culture.