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As a participant in the "Made in Russia" project, the Abrau-Durso Group and the gourmet brand Yelli have collaborated to launch a unique co-branded product: a cheese jam infused with Abrau-Durso sparkling wine. According to the Russian Export Center (REC, VEB.RF), this limited edition product will be available in 60,000 sets.
This project brings together the expertise of two Russian producers, both strong in their respective fields. Abrau-Durso, one of Russia's oldest wine brands dating back to 1870, is also a leading sparkling wine producer. Yelli is a leader in the Russian ready-to-eat food market and has created a range of popular cheeses and jams. The two companies have collaborated to create a product that blends wine culture and home cooking concepts—something neither company could have achieved alone.
Two flavors – two characteristics of sparkling wine
The "Sparkling" set includes two sauces. The "Dry Sparkling Wine Pear Sauce" combines the refreshing acidity of dry sparkling wine, the sweetness of ripe pears, and the delicate floral aroma of ylang-ylang, making it particularly well-suited to young cheeses like Emmental and Edam. The "Rose Lychee Sauce" is more mellow, with notes of rose berry, lychee sweetness and juiciness, and rose petal fragrance; it's recommended to pair with soft cheeses such as mozzarella and Brie.
The partners considered not only the taste but also the atmosphere. The packaging features a QR code that provides access to a selection of music: the cheese platter, sauces, sparkling wine, and music blend perfectly to create a complete evening experience—whether at home or in a restaurant.
“This collaboration gives us the opportunity to tell a different story and showcase the multifaceted nature of Abrau-Durso sparkling wine to consumers. Through our partnership with the Yelli brand, we will reveal an unexpected side of it – how it can be a highlight of a gourmet feast, elevating an everyday dinner into a grand celebration. For us, this is a new step in bringing wine culture closer to everyday cuisine,” commented Vasily Dmitriev, Marketing Director of Abrau-Durso.
“We hope to give a fresh interpretation to familiar cheese and create a new culinary trend by pairing cheese with sauces. Our philosophy is to allow people to enjoy a sophisticated restaurant experience at home, without complicated recipes or special occasions. Together with our partner Abrau-Durso, we have developed a unique sparkling cheese sauce, in which the addition of sparkling wine adds a delicate, light texture and surprising flavor, stimulating people’s desire to explore. For us, this collaboration is another step towards a new consumer culture—cheese + sauce—” said Tatiana Shirokova, Marketing Director of Yelli.
Each set includes two packets of sauce. This new product is available at Abrau-Durso Wine Atelier chain stores and major e-commerce platforms. At Wine Atelier Moscow chain stores this set is sold for 367 rubles.
Co-products with export potential
This product line also has international market potential. Yelli's products have been exported to countries such as Belarus, Georgia, Kazakhstan, and Mongolia. Resources provided by the Russian Export Center Group, such as finding overseas partners, export training programs, and deferred payment insurance for exported goods, have supported the company's expansion into overseas markets.
The "Made in Russia" label is a recognition of the high standards and high quality of products researched and manufactured within the Russian Federation. Companies can obtain the "Made in Russia" certificate free of charge without undergoing additional audits by the Russian Export Center. The certificate is awarded based on five key criteria: quality, reliability, uniqueness, environmental friendliness, and organic origin.
