Honey and Milk: Shanghai "Made in Russia" Store Holds Promotional Event for Russian Products

The Russian Export Center (REC, VEB.RF Group) continues to promote Russian products in China, leveraging the national brand "Made in Russia". Recently, four "Made in Russia" brand stores in Shanghai held a promotional event themed "Honey and Milk – A Harmonious Blend of Flavors".
At the event, guests could not only explore a wide variety of Russian goods, but also sample various honey and dairy products, and enjoy special offers on selected items.
In addition to the tasting session, there was a photo area equipped with themed props, perfect for taking beautiful photos and sharing them on social media. Several well-known Chinese internet celebrities also attended, helping to raise awareness of Russian products; while the melodious live music added a warm and cheerful atmosphere to the event.
Such promotional activities not only give Chinese consumers the opportunity to experience Russian products and discover new flavors, but also help to further enhance their interest in Russian brands.
Russian manufacturers whose products are already sold abroad can promote their products through the "Made in Russia" national brand and receive free marketing support.

В своем выступлении Мария Архипова подчеркнула важность национального бренда для укрепления позиций российских предпринимателей на международной арене. «Наша главная задача — создать условия, при которых продукция под брендом “Сделано в России” будет вызывать безусловное доверие у зарубежных покупателей», — отметила она.

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