Vietnam's third "Made in Russia" corner has opened at the WinMart supermarket chain in Nha Trang.
The opening was the result of the active work of Nguyen Hong, the operator of the Russian national pavilion.
What's on the shelves
Kvass;
Meat snacks;
Smoked sausages;
Smoked cheese;
Sunflower oil.
Why Nha Trang
The city thrives on tourists. The product range was selected specifically for them. Some products are unusual for local shoppers, but they have already told us they are ready to return for them again and again.
REC Plans
The resort segment is a new channel. If the project proves successful, corners will open in other tourist cities in Vietnam.
"Expanding our retail presence in Vietnam is a strategic step to strengthen the position of Russian exports in Southeast Asia." Opening a retail outlet in Nha Trang through the Russian National Pavilion operator allows us not only to increase product availability for end consumers but also to test demand in the high-margin tourism segment. We will continue to expand the "Made in Russia" retail format and stores in key cities across Vietnam," said Alexey Solodov, Vice President of the Russian Export Center.
The products on display at the corner are certified and are supplied directly.
As a reminder, the opening of the first "Made in Russia" corner in Vietnam attracted the attention of a 1.8 million-strong audience of local bloggers.
В своем выступлении Мария Архипова подчеркнула важность национального бренда для укрепления
позиций российских предпринимателей на международной арене. «Наша главная задача — создать
условия, при которых продукция под брендом “Сделано в России” будет вызывать безусловное
доверие у зарубежных покупателей», — отметила она.
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