During the "Creative Economy Days" event, a corporate fashion show supported by the Russian Export Center (REC, VEB.RF Group) was successfully held. As part of the forum's business agenda, the event showcased the development potential of Russian manufacturers in the creative industries. The event was held at the Russian Ethnographic Museum.
Participating brands showcased their latest collections: the Kaliningrad Amber Consortium presented the Baltic Rhythm collection, featuring Baltic amber inlays; Orthomoda brand showcased its "Inclusive Fashion" collection of clothing and footwear, emphasizing functionality and inclusivity; designer Polina Lepik presented her collection titled "Textures of Time"; and entrepreneur Elena Sanalovna Badmaeva also presented her work. The event provided these companies with a platform to highlight their innovations on the international stage and attract attention from the professional community.
These companies are actively utilizing various tools provided by the Russian Export Center to expand their export potential. The Kaliningrad Amber Associated Enterprise not only received information and analysis services such as market research and country-specific reports, but also obtained "Made in Russia" certification in 2025. Furthermore, the company received consulting support and participated in the "Explore Russia" event held in Beijing on December 12, 2025, as well as several "Made in Russia" themed festivals and an exhibition in Thailand in 2025. Orthomoda In 2024 and 2026, the company obtained "Made in Russia" certification, participated in the KIHE 2025 exhibition in Kazakhstan, and received professional advice on conformity assessment. Designer Polina Lepik also participated in the "Explore Russia" campaign.
"Creative Economy Days" is an international platform for strategic dialogue on the development of the creative industries. The creative industries are key drivers of sustainable economic growth, technological advancement, and improved quality of life. By participating in such events, Russian businesses can establish business connections, discover new partners, and enhance the visibility of their products in overseas markets.
Today, designers from Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Russia, Tajikistan, and Uzbekistan will also showcase their work through a fashion show.
В своем выступлении Мария Архипова подчеркнула важность национального бренда для укрепления
позиций российских предпринимателей на международной арене. «Наша главная задача — создать
условия, при которых продукция под брендом “Сделано в России” будет вызывать безусловное
доверие у зарубежных покупателей», — отметила она.
Show