Russian Export Center hosts a live-streamed event at the "Creative Economy Days" forum, showcasing "Made in Russia" cosmetics and dietary supplements.

From October 28th to 30th, during the " Creative Economy Days " forum held in St. Petersburg, the Russian Export Center (REC, VEB.RF Group) organized a live-streamed product showcase themed around the "Made in Russia" national brand. This live stream was part of the "Made in Russia" national online store project. The live stream was hosted by Chinese internet celebrity Ning Laoban, who used the Douyin platform to promote cosmetics and dietary supplements from Russian manufacturers to Chinese consumers in real time. Brands featured included Splat, Nevskaya Kosmetika, and Vesna. Veronika Nikishina, CEO of the Russian Export Center, stated: “Russian cosmetics are increasingly favored by Chinese consumers. We are actively utilizing e-commerce tools to expand into the Chinese market. At this forum focusing on the creative economy, online influencer Ning Laoban showcased Russian cosmetics and dietary supplements via livestream. We launched the 'Made in Russia' beauty gift box project at the Tafrida Palace in 2024. Since then, the project has expanded to markets in the CIS countries, China, and the UAE. ” The Russian Export Center has been committed to developing e-commerce as a key channel for the export of non-bulk commodities and non-energy products. In September 2026, during the Eastern Economic Forum (EEF-2026) in Vladivostok, the Russian Export Center hosted a Russia-China online shopping festival called "Made in Russia. " Chinese internet celebrity Dandan broadcast live from the forum and personally selected and promoted products. Within just five minutes of the broadcast starting, she sold 17 million rubles worth of Russian goods, attracting over 30 million viewers. During the entire shopping festival, her sales of "Made in Russia" branded products exceeded 1 billion rubles. The Russian Export Center had achieved a similar sales milestone the previous year — when Dandan broadcast live from Zaryadye Park in Moscow. The Russian Export Center also participated as a partner in the organization and execution of the " Creative Economy Days " forum in St. Petersburg.