Russian Export Center Promotes Russian Goods in Thailand Through Pavilions, National Shops, and Streaming Services

As of October 2026, more than 2,700 products from 130 Russian companies are being showcased in "Made in Russia" pavilions across nine international markets. This was highlighted by Alexey Murzenok, General Manager for International Trade at the Russian Export Center (REC, VEB.RF Group), during a session focused on the "Made in Russia" initiative and the Russia-Thailand Trade Platform—an effort aimed at laying the groundwork for long-term cooperation. The session, organized by the Russian Export Center and the Russia-Thailand Trade Platform, was part of the 2nd Russia-Thailand Investment Forum held in Bangkok from October 30 to 31. Discussions during the session centered on supporting Russian companies as they enter international markets and establishing a long-term, solid presence for Russian businesses in Thailand. Alexey Murzenok outlined the key tools available under the "Made in Russia" program, including dedicated pavilions, national-brand retail outlets, and comprehensive promotional campaigns. A specific focus of these efforts is marketing support for online exports, which involves engaging influencers and brand ambassadors to create social media content and participate in live-streamed sales events. "Among the tools offered by the "Made in Russia" program, I would particularly highlight the pavilions, national-brand retail outlets, and our comprehensive promotional activities. The pavilion initiative currently spans nine international markets, with plans to open a physical pavilion in Thailand in the near future. We are carrying out this work in collaboration with the Russia-Thailand Trade Platform," said Alexey Murzenok. The "National shop" initiative encompasses 50 online shops across 21 e-commerce platforms in nine countries. In Thailand, they operate on Lazada and TikTok Shop, featuring over 60 SKUs from Russian companies. This network is complemented by traditional retail channels in China, Vietnam, and Saudi Arabia. The presence of the Russian Export Center provides additional opportunities for promoting Russian goods in the Thai market—most notably by securing shelf space for Russian products in local retail chains such as 7-Eleven and Tops. These include confectionery and snacks from Conti Rus and KDV Group, as well as mineral water from Aqua Crystal. He shared with the attendees that, as part of the "Made in Russia" promotional initiative, the Russian Export Center regularly hosts live-streamed sales events. For instance, during the Eastern Economic Forum, an online Russia-China festival was held, featuring over 130 companies and more than 250 SKUs, generating over 1 billion rubles in sales over four days. At the 2nd Russia-Thailand Investment Forum, the Russian Export Center has also arranged for two Thai influencers—with a combined audience of 15 million and 4 million subscribers, respectively—to participate; they will be hosting a live stream on TikTok Shop today. The online component will continue on October 31, with a Vietnamese influencer participating in a sales event on TikTok Shop in Vietnam, where "National shops" have also been established.