Baltika, a Made in Russia certified beer brand, launched an advertising campaign in New York, Milan, and Tokyo

April 20, 2026

Baltika, one of Russia's largest breweries, has reached global prominence: the eponymous brand has launched a large-scale advertising campaign in central squares in New York, Milan, and Tokyo. Striking commercials featuring Baltika products have appeared on media facades in Times Square, the Galleria Vittorio Emanuele II, and Tokyo's Shinjuku district. The brand holds the Made in Russia certificate from Russian Export Center (REC, VEB.RF Group), and through such advertising in prominent cities around the world, it promotes the premium quality of Russian beer.

"Beer is one of our flagship export products, and Russian beer has long had a well-established reputation in global markets for the highest quality. In recent years, we have become one of the top five global beer manufacturers, and last year, our exporters increased their export sales by almost a quarter," Veronika Nikishina, General Director, REC.

Baltika is one of the most popular export brands, exported to more than 45 countries worldwide. This beer can rightfully be called a cultural heritage and a calling card of our country, recognized and loved by consumers worldwide.

"We are proud that Baltika is not just a beer, but part of Russia's cultural identity. Launching an advertising campaign in global capitals is a signal that the quality of Russian products is recognized worldwide. We want everyone who sees our advertising in New York, Milan, or Tokyo to remember the taste of Baltika and feel a connection to Russia, a large, beautiful, and hospitable country," Konstantin Tamirov, Marketing Director, Baltika Brewing Company.

Baltika has repeatedly participated in international exhibitions with the support of Russian Export Center, including the Made in Russia festivals and fairs. The next similar event will be held this May in Harbin, China, where Russian manufacturers will once again have the opportunity to present their products to a wide international audience.

Russian Export Center (REC, VEB.RF Group) is a government institution that supports non-resource, non-energy export. It provides companies from various industries with both financial and non-financial assistance at all stages of entering international markets, including as part of the International Cooperation and Export national project. Most of the services offered by the REC Group are available online on My Export digital platform. REC is responsible for the primary functions of supporting and implementing the Made in Russia program. The REC Group includes Russian Agency for Export Credit and Investment Insurance (EXIAR), EXIMBANK OF RUSSIA, and Export School.