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NFES manufactures premium women's knitwear. The Ivanovo-based manufacturer has been expanding into international markets since 2021 and has already won the regional Exporter of the Year competition in the e-commerce category.
To expand its distribution geography, the company received the voluntary Made in Russia certificate from Russian Export Center (REC, VEB.RF Group) in the reliability category. The company studied demand, analyzed competitors, and developed a unique selling proposition. They adopted best sewing practices, introduced innovative equipment, and developed an exclusive fabric that is vibrant, dense, and durable.
The NFES private label export product mix includes second-layer knitwear for adults, ranging from tank tops and T-shirts to suits and dresses. NFES clothing is in high demand on major Russian marketplaces due to its wide size range and variety of styles with a perfect fit. Over 1 million items have been sold, and the average consumer rating is 4.9–5.
"The Made in Russia label is a guarantee that our products meet the highest quality standards. We are proud to contribute to the development of the domestic light industry and offer women clothing with a perfect fit," Kerim Zhumaev, founder and CEO, NFES LLC.
To receive a free Made in Russia certificate, a company does not need to undergo additional checks by Russian Export Center. The certificate is awarded based on five key criteria: quality, reliability, uniqueness, eco-friendliness, and organicity. For more information about the Made in Russia program and the certification requirements on the REC website.
Russian Export Center (REC, VEB.RF Group) is a government institution that supports non-resource and non-energy exports. It provides companies from various industries with both financial and non-financial support at all stages of entering international markets, including as part of the International Cooperation and Export national project. Most services offered by the REC Group are available online on My Export digital platform. Businesses have access to training on all aspects of export activities through the REC Export School, part of the Group. REC is also responsible for the key functions of supporting and implementing the Made in Russia program.
