REC and Channel One Launched Our Everything. Made in Russia

One of the strategic innovations of the All-Russian Exporter of the Year. Made in Russia Awards in 2026 was a large-scale partnership between the Russian Export Center (REC, VEB.RF Group) and Channel One. A joint project, Our Everything. Made in Russia, was launched on the country's main federal channel. Thanks to this synergy, the success stories of Russian manufacturers are transforming from industry cases into a source of national pride on national airwaves. Integrating the competition into the broadcast schedule of the country's main television channel not only highlights the achievements of market leaders but also creates a public image of the modern exporter as a technological driver of the economy, embodying the core values of the Made in Russia brand. Our Everything. Made in Russia series will showcase the success stories of Russian entrepreneurs whose products have already earned recognition abroad. The project aims to showcase the potential of domestic business to millions of viewers. The first episode was aired on March 14. Viewers learned the unique stories of companies creating products for extreme Arctic conditions. Show's host, actress Polina Vorobyova, personally tested the durability of exporters' products, confirming the Made in Russia label's status as a benchmark for quality. The TV show will culminate in a gala awards ceremony for the winners of the Exporter of the Year. Made in Russia award. Becoming a laureate in 2026 is not only a recognition of financial success but also a reputational asset. In conjunction with the national promotion program, the award opens doors to new partners for companies and significantly increases the trust of international buyers. One can apply for the award at https://www.exportcenter.ru/awards/ until May 31 inclusive. Russian Export Center (REC, VEB.RF Group) is a government institution that supports non-resource, non-energy export. It provides companies from various industries with both financial and non-financial assistance at all stages of entering international markets, including as part of the International Cooperation and Export national project. Most services offered by the REC Group are available online on My Export digital platform. REC is responsible for the primary functions of supporting and implementing the Made in Russia program. The REC Group includes the Russian Agency for Export Credit and Investment Insurance (EXIAR), EXIMBANK of RUSSIA, and the Export School.