Siberian Fish Marker with the Bird: FISH MAN from Novosibirsk Scales up Exports with the Made in Russia Brand

March 13, 2026

FISH MAN (Novosibirsk Region), one of the leading fish processors in Siberia, has officially confirmed its status as a reliable exporter. The company has received the Made in Russia certificate in the reliability category for frozen fish and fish fillets. Now, environmentally friendly products from Siberian lakes will be marketed globally under the Made in Russia umbrella brand.

The company's history began in 2003 in Kuybyshev. Over the course of more than 20 years, FISH MAN has grown from a local manufacturer to an exporter with distribution networks spanning the CIS countries, China, Denmark, France, and Germany.

Despite sanctions pressure, which forced the company to reduce its production volumes by approximately 30% (deliveries to the US and Canadian markets), it not only retained key partners in Europe but also opened new markets. For example, in November 2025, with the support of Russian Export Center, the first deliveries to Hungary took place, and at the end of the year, active cooperation with China was resumed.

Raw material base is company's main competitive advantage. Fillets of predatory fish from Siberian lakes are an environmentally friendly product, grown in a natural environment. The production facility has implemented the international HACCP quality control system, and reliable supplies are confirmed by long-term contracts.

"Our advantage is stability. Our key message is: 'We are a supplier who won't let you down,'" the company emphasizes. This quality is the basis for receiving the Made in Russia certificate in the reliability category.

FISH MAN systematic export development is inextricably linked to the use of REC Group tools. Since the end of 2023, the company has been actively using My Export digital platform.

Thanks to My Export ecosystem and the Made in Russia program, the company has achieved a number of strategic objectives:

Search for foreign partners: organized negotiations resulted in contracts with the Netherlands and Hungary (Agrar-Epszol Kft).

Certification: Certificate with the Made in Russia logo opened access to priority placement at international exhibitions.

Advisory support: transition from fragmented information to a comprehensive navigator for government support measures enabled timely receipt of logistics and certification subsidies.

The company is confident that the Made in Russia certificate will be a gateway to premium markets. Plans for 2026 include active expansion into Southeast Asia (Vietnam, Indonesia), the Middle East (UAE, Saudi Arabia), and Africa (Egypt, Morocco).

"For us, export isn't just a growth area, but a key element of our strategy. Government support in the form of certification and access to international markets becomes the lever that allows Russian businesses to compete confidently. The Made in Russia certificate is a trust instrument that confirms the quality of Siberian products anywhere in the world," Evgeny Shikhalev, Director, FISH MAN LLC.

The Made in Russia program is a set of measures aimed at increasing recognition and loyalty to Russian products abroad. Program participant status entitles companies to priority participation in business missions, promotion in national pavilions, and the use of the state quality seal.

The Made in Russia mark confirms the high standards and quality of products developed and manufactured in the Russian Federation. To receive a free Made in Russia certificate, a company does not need to undergo additional checks by Russian Export Center. The certificate is awarded based on five key criteria: quality, reliability, uniqueness, environmental friendliness, and organic origin. For more information about the Made in Russia program and the certification requirements, please visit the REC website.

Russian Export Center (REC, VEB Group) is a government institution that supports non-resource, non-energy export. It provides companies from various industries with both financial and non-financial assistance at all stages of entering international markets, including as part of the International Cooperation and Export national project. Most services offered by the REC Group are available online on My Export digital platform. Businesses have access to training on all export aspects at REC Export School, part of the Group. REC is also responsible for the key functions of supporting and implementing Made in Russia program.