Export potential of Russian medical manufacturers in Istanbul was estimated at 464 million rubles

Russian companies participating in the Made in Russia national brand stand at the Expomed Eurasia 2026 international medical exhibition in Istanbul held 155 business meetings, the export potential of which was preliminarily estimated by Russian Export Center (REC, VEB Group) at 463.6 million rubles.

The national exhibition, organized by Russian Export Center with the support of My Export platform, featured 11 Russian companies from nine regions of the country, including the Rostov, Yaroslavl, Nizhny Novgorod, Ivanovo Regions, and Krasnodar Krai.

"The Turkish market remains a priority for Russian companies, serving not only as a standalone destination but also as a regional hub for entering third-country markets. The Made in Russia collective stand became a prominent focal point at the exhibition and generated significant interest from the professional community," Timur Safin, representative of Russian Export Center in Türkiye.

The exhibition featured manufacturers of medical equipment, consumables, rehabilitation systems, and software: Neurosoft (a holder of the Made in Russia certificate), Aurica, NPP Monitor, Medical Service, Nelian, and others.

Representatives from more than 40 companies from Europe, Asia, Africa, and the Middle East visited the joint stand of Russian medical manufacturers at Expomed Eurasia 2026 in Istanbul.

To participate in international exhibitions supported by Russian Export Center, companies can submit applications digitally through the state-run My Export platform.

Russian Export Center (REC, VEB Group), which also includes the Russian Agency for Export Credit and Investment Insurance (EXIAR), Eximbank of Russia, and Export School, is a government institution that supports non-resource, non-energy export (NRE). It provides companies from various industries with both financial and non-financial assistance at all stages of entering international markets, including through the International Cooperation and Export national project.

В своем выступлении Мария Архипова подчеркнула важность национального бренда для укрепления позиций российских предпринимателей на международной арене. «Наша главная задача — создать условия, при которых продукция под брендом “Сделано в России” будет вызывать безусловное доверие у зарубежных покупателей», — отметила она.

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