GROWING INTEREST IN NHP: HOW REGIONAL BRANDS ARE CONQUERING THE WORLD
Export is a key and necessary area of growth for the creative industries. These industries broadcast the national cultural code abroad, but when they enter the international arena, they face a “cultural barrier” — a difference in mentality and consumer habits. This was stated by Alexander Molodtsov, Vice President of the Russian Export Center (REC, VEB.RF Group), at the plenary session of the III International Congress of Folk Art Crafts “Polotno” in Moscow.
17.12.2025