Russian Export Center (REC, VEB.RF Group) presented its first joint Made in Russia stand at the China International Consumer Products Expo (CICPE), a duty-free trade exhibition for consumer goods, China, Hainan Province.
According to Evgeny Bazhov, representative of Russian Export Center in China, the exhibition consistently expands the presence of Russian brands in China, building long-term partnerships with regional authorities and key market players.
"We are currently exploring opportunities to deepen cooperation with a number of Chinese regions that boast developed infrastructure, a favorable business environment, and a willingness to work systematically with Russian exporters. Priority will be given to regions that demonstrate a proactive approach, a willingness to engage in joint projects, and a high level of organizational support," REC representative.
CICPE 2026 is China's largest duty-free trade fair for a wide range of consumer goods, from fast-moving to luxury. It is a key platform for international brands to enter the Chinese market.
Joint stand under the unified Made in Russia national brand at the exhibition in Hainan Province is part of Russian Export Center's strategy to build a sustainable infrastructure for Russian companies to operate in China and establish long-term channels of entry into the Chinese market. This strategy includes, among other things, organizing regular B2B interaction platforms, transaction support, and supporting bilateral cooperation at the regional level.
For companies interested in participating in future events, a schedule of business missions and international exhibitions that exporters can participate in with the support of Russian Export Center is available on the Events page, My Export digital platform.
Each event card provides all the necessary information for exporters, including industry, event and registration dates, and information on co-financing costs and their amounts. This significantly simplifies the decision-making process and allows companies to assess their capabilities.
Through the joint stand under the Made in Russia brand exporters receive comprehensive support, including reimbursement of space rental costs, stand construction, delivery of exhibition samples, and assistance in finding and organizing business meetings with potential partners. This support is available to companies registered in the Russian Federation with no outstanding taxes or fees.
Russian Export Center (REC, VEB.RF Group) is a government institution that supports non-resource, non-energy export. It provides companies from various industries with both financial and non-financial assistance at all stages of entering international markets, including as part of the International Cooperation and Export national project. Most services offered by the REC Group are available online on My Export digital platform. REC is responsible for the primary functions of supporting and implementing the Made in Russia program. The REC Group includes the Russian Agency for Export Credit and Investment Insurance (EXIAR), EXIMBANK OF RUSSIA, and the Export School.
В своем выступлении Мария Архипова подчеркнула важность национального бренда для укрепления
позиций российских предпринимателей на международной арене. «Наша главная задача — создать
условия, при которых продукция под брендом “Сделано в России” будет вызывать безусловное
доверие у зарубежных покупателей», — отметила она.
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