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Russian Export Center (REC, VEB.RF Group) has reached a significant milestone in the development of its national brand promotion program. To date, it has issued over 3,000 Made in Russia certificates to 2,415 unique Russian companies that have introduced more than 31,700 certified products to the global market.
The implementation of the Made in Russia national brand promotion program is a key tool for enhancing the international competitiveness of domestic goods and services, ensuring stable growth in non-resource, non-energy export. Systematic work in this area allows Russian Export Center to effectively promote a positive image of Russia abroad, conveying the country's unique culture and values through high-quality products.
At every stage of the process, from identifying a promising market niche to signing an export contract, entrepreneurs can count on the in-depth expertise and support of REC specialists. This comprehensive approach includes product placement in Russian national pavilions abroad, participation in international exhibitions, business missions, and targeted B2B meetings.
Particular attention is paid to event marketing and cultural diplomacy. Products bearing the quality seal become a central element of gastronomic, tasting, fashion shows, festivals and fairs, allowing foreign consumers to try Russian goods in an interactive format. REC’s comprehensive tools allow strengthening recognizable elements of the Made in Russia identity and promoting country's status of a reliable and sovereign economic partner.
Certificate holders have access to a wide range of benefits, including special terms for cross-border payments and exclusive bonuses when using Eximbank’s settlement products.
The Made in Russia mark, a bird, confirms the high standards of products developed and manufactured in the Russian Federation. The certificate is issued free of charge based on five key criteria: quality, reliability, uniqueness, eco-friendliness, and organic origin. For more information about the program and the terms of support, please visit the REC website.
Russian Export Center (REC, VEB.RF Group) is a government institution that supports non-resource, non-energy export. It provides companies from various industries with both financial and non-financial assistance at all stages of entering international markets, including as part of the International Cooperation and Export national project. Most services offered by the REC Group are available online on My Export digital platform. REC is responsible for the primary functions of supporting and implementing the Made in Russia program. The REC Group includes the Russian Agency for Export Credit and Investment Insurance (EXIAR), EXIMBANK OF RUSSIA, and Export School.
