THE SUCCESS STORY OF ZHANMISHEL: THE PATH TO "MADE IN RUSSIA"

ZHANMISHEL LLC is a Russian manufacturer of perfumes and cosmetics with 25 years of experience (since 1999). The company is located in Yaroslavl and is a full-cycle factory: from the development of raw materials and design to the production, labeling, and shipment of products.

The range of the brand "Jeanmichel" covers all decorative cosmetics. The company produces 15 collections of nail polishes with various effects, as well as nail and cuticle care products. The product line includes nail polish removers with a caring effect, lipsticks and lip glosses, lip balms, mascara, eyeliner and eyebrow.

The key advantage of the products is their safety and environmental friendliness. The raw materials comply with the 7 free formula, which means that they do not contain any potentially harmful substances and are not tested on animals. The company's own laboratory allows it to expand its product range every year while maintaining the high quality of its products. Thanks to its modern equipment, the company is able to fulfill large orders of up to 100,000 units in a short period of time.

The company has been successfully exporting its products for over 10 years. The highest demand for its products is observed in the Republic of Belarus, where the range of products has been expanding year after year. In Kazakhstan and Kyrgyzstan, consumers prefer care series, with particular demand for nail strengtheners, nail and cuticle oils, and nourishing lip balms. The company's immediate plans include entering the Uzbek market.

To successfully enter international markets, ZHANMIZHEL carried out extensive preparatory work. The specialists studied the needs and preferences of the target regions, obtained the necessary conformity declarations and test reports. The company ensured that the labeling and packaging comply with the TR CU 009/2011 regulation and implemented strict quality control during the assembly and shipment of export orders.

In 2024, the company significantly expanded its production facilities, increasing its area to 4,000 m², and also obtained a license to manufacture perfume products. With the support of the Russian Export Center (REC, VEB.RF Group), ZHANMISHEL participated in international exhibitions in Baku and Almaty, where it managed to conclude strategic partnership agreements.

The culmination of many years of effort was the receipt in October 2025 of a voluntary "Made in Russia" certificate in the "Reliability" category. This certificate confirms the high quality of the company's products and the use of modern production technologies. The certificate significantly enhances the company's image as a reliable and responsible supplier and contributes to increasing brand recognition in the international market.

Today, the products of ZHANMISHEL are marked with the "Made in Russia" badge, which serves as a significant advantage in negotiations with partners. The company continues to follow its mission of helping women express their individuality and enhance their natural beauty by harmoniously combining the traditions of Russian production with innovative solutions.

The Made in Russia export promotion program offers free certification for manufacturers of non-commodity goods and services. The certificate can be obtained based on five criteria: quality, reliability, uniqueness, environmental friendliness, and organicity. All you need to do is submit an application on the REC website, attach the necessary documents in electronic form, and sign the automatically generated questionnaire. The program is coordinated by the Ministry of Industry and Trade of the Russian Federation, and the main functions for its implementation, according to the International Cooperation and Export National Project, are assigned to the Russian Export Center (REC, VEB.RF).