Italian Traditions and Russian Quality: Premium Roman Pizza Maker from Krasnoznamensk Enters the Global Market

The Russian premium frozen food manufacturer is making a name on the international stage. Yumm-Pizza, which produces authentic Roman pizza under the Pizzarte brand, has received the voluntary Made in Russia certificate from Russian Export Center (REC, VEB.RF Group) in the reliability category. The company's production facilities are located in Krasnoznamensk, near Moscow. The Pizzarte brand philosophy is built on a combination of classic Italian recipes (using stracciatella and gorgonzola cheeses, mortadella, and aromatic truffles) and strict Russian food safety standards. Specializing in Roman pizza sets the brand apart in the premium segment. Pizzarte's quality has already been recognized by professionals. Brand’s products have received the highest Roskachestvo rating and are in demand in the HoReCa segment, where chefs praise the consistency of the dough and a taste comparable to a restaurant-quality dish. The company is actively expanding its activities. The United Arab Emirates has been selected as a pilot export destination. A key event for Yumm-Pizza in 2026 will be its participation in Gulfood 2026, in Dubai, organized with the support from Russian Export Center. Preparations for entering foreign markets are being systematically implemented. The company has conducted an in-depth audit of its facilities and is finalizing the adaptation of packaging and localization of labeling for Middle Eastern countries. Further expansion into the EAEU and China is being considered. My Export digital platform helped the company transform export idea into a manageable business process. In 2025, Yumm-Pizza was successfully verified as an exporter and started actively use the ecosystem's services: Government support: participation in Gulfood 2026 was initiated through the platform. Analytics: Country reports on the UAE and Saudi Arabian markets were received, Due Diligence of potential counterparties was conducted. Training: The team completed courses at the Russian Export Center's School of Export on food logistics and international contracts. "Do what you must and come what may. For us, the bird on the packaging is more than just a sticker; it's a strategic asset. It's an investment in customer trust, a confirmation that modern Russian manufacturing is capable of creating world-class products," management of Yumm-Pizza LLC. For the Pizzarte brand, the Made in Russia certificate is a way to honestly declare its origins and turn it into a competitive advantage. The company is confident that in the Middle East and Southeast Asian markets, the Russian quality mark will be a powerful argument confirming the reliability of supplies and technological advancement of production. The Made in Russia mark confirms the high standards and quality of products developed and manufactured in the Russian Federation. To receive a free Made in Russia certificate, a company does not need to undergo additional checks by Russian Export Center. The certificate is awarded based on five key criteria: quality, reliability, uniqueness, environmental friendliness, and organicity. For more information about the Made in Russia program and the certification requirements, please visit the REC website. Russian Export Center (REC, VEB.RF Group) is a government institution that supports non-resource and non-energy exports. It provides companies from various industries with both financial and non-financial support at all stages of entering international markets, including as part of the International Cooperation and Export national project. Most services offered by the REC Group are available online on My Export digital platform. REC is also responsible for the primary functions of supporting and implementing the Made in Russia program, and the Ministry of Industry and Trade of Russia coordinates the program within the International Cooperation and Export national project.